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All Journal Jurnal bintang manajemen Jurnal Manajemen Dan Bisnis Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
R.A. Nurlinda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh E-Service Quality, Online Customer Review dan Sales Promotion Terhadap Minat Beli Ulang Risky Deni Irawan; R.A. Nurlinda
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.660

Abstract

This study examines and analyzes the effect of E-Service Quality, Online Customer Reviews and Sales Promotion simultaneously and partially on repurchase intention in the Kopi Kenangan application. And knowing the most dominant variable in influencing repurchase intention. The research approach used in this research is quantitative research. The sample selection criteria in this study were those aged 17 and over who had ordered coffee and consumed coffee on the Kopi Kenangan application more than once and were in the Greater Jakarta area. Questionnaires collected as many as 150 respondents, the data is then processed using multiple linear regression method. Based on the results of this analysis, it is known that the variables E-Service Quality, Online Customer Review and Sales Promotion simultaneously have a positive effect on repurchasing interest in the Kopi Kenangan application. Partially, the E-Service Quality, Online Customer Review and Sales Promotion variables have a positive effect on repurchasing interest in the Kopi Kenangan application. Then in the results of the analysis the variable Online Customer Review is the most dominant variable.
Pengaruh Online Customer Review, Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mita Istinawati; R.A. Nurlinda
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.750

Abstract

This study examines and analyzes the effect of online customer reviews, product quality and service quality simultaneously and partially on purchasing decisions. And knowing which variable is the most dominant in influencing purchasing decisions. The research approach used in this research is quantitative research. The criteria for selecting the sample in this study were those aged 17 and over who had bought and consumed Mie Gacoan for more than 6 months and were in the Bali region. Questionnaires were collected as many as 195 respondents, the data was then processed using multiple linear regression method. Based on the results of the analysis it is known that online customer review variables, product quality and service quality simultaneously have a positive effect on purchasing decisions. Partially online customer review variables, product quality and service quality have a positive effect on purchasing decisions. Furthermore, the results show that the online customer review variable is the most dominant variable influencing purchasing decisions
Pengaruh Social Media Marketing Dan Celebrity Endorser Terhadap Purchase Intention Dengan Brand Awareness Sebagai Variabel Intervening Sultan Hasan Nudin; R.A. Nurlinda
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1868

Abstract

The research objective was to determine the direct effect of social media marketing and celebrity endorsers on purchase intention, then to determine the direct effect of social media marketing, celebrity endorsers, brand awareness on purchase intention and the final objective is to determine the indirect effect of social media marketing, celebrity endorsers on purchase intention through brand awareness. Data collection was carried out through a survey with a questionnaire. Distribution of questionnaires using the Google form via social media. The population in this study are all people who know Erigo products. Questionnaires collected as many as 160 respondents. The sampling technique is non-probability with a purposive sampling procedure. In this study using a quantitative approach. The results of the research analysis, namely social media marketing, celebrity endorsers have a positive effect on purchase intention. social media marketing, celebrity endorser, brand awareness has a positive effect on purchase intention. Social media marketing has a positive effect on purchase intention through brand awareness and celebrity endorsers have a positive effect on purchase intention through brand awareness. The results of the study are expected to provide input to everyone to find out about social media marketing and celebrity endorsers which can increase product brand awareness and raise the intention to buy Erigo products.
Co-Authors Mita Istinawati Risky Deni Irawan Sultan Hasan Nudin