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All Journal Jurnal Manajemen Dan Bisnis Ekonomi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Muhammad Ali Subkan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Implementasi Aplikasi Surat Online Berbasis Web Pada Perangkat Desa Mantingan Muhammad Ali Subkan
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 2 (2023): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i2.887

Abstract

Technology that is increasingly developing in the modern era has given rise to various innovations provided by students, society and scientists with the aim of making human life easier. The innovations that are present are expected to help people live their daily lives. But unfortunately innovations that make human work easier are currently not that massive, especially in the field of population data. Manual data processing has so far given rise to problems due to human error. Humans make many mistakes in various circumstances. Data related to population administration, which is the process of submitting letters involving population data in several areas, especially in Mantingan Village, is still carried out manually. Apart from that, when data is entered into a letter archive, the time required becomes longer and sometimes it is even lost and damaged during natural disasters such as landslides, earthquakes and floods. Population document files which are manual in nature can be damaged and take a long time to re-register the data. The problems given initiated the author to propose a technology-based population letter system. This web-based online letter making application is useful in supporting the creation of population letter certificates with the main functionality, namely processing population administration applications more efficiently. The creation of this web-based online letter program is the result of collaboration between the Balekambang Jepara Polytechnic and the Mantingan Village Government, Tahunan Regency District. .
Marketing Strategy In An Islamic Economic Perspective (Study On The Uliq Food Kudus) Nur Hikmah; Muhammad Ali Subkan; Purwati Purwati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 2 (2023): April : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i2.486

Abstract

The aim of writing this research is to find out the marketing strategy, the advantages and disadvantages of the marketing strategy, and the implementation of the marketing strategy for Uliq Food Pedawang Kudus from an Islamic economic perspective. Apart from theory, marketing strategies need to be applied in the real business world. Whether successful or not, marketing strategies can be a place for future evaluation. Descriptive qualitative methods were used as instruments in discussing this research. Observations and interview techniques will support this research. The theoretical basis of marketing strategy formulates a thought to be applied in all the company's economic activities in order to achieve the company's goals and for the company's survival. The research results show that Uliq Food's marketing strategy broadly includes four aspects, namely product strategy, price strategy, promotion strategy and distribution strategy. Overall the marketing strategy aims to increase sales results and increase profits. Uliq Food's marketing strategy from an Islamic economic perspective is based on the belief that owners as humans must run businesses in accordance with Islamic principles. The Islamic economic attitude that underlies Uliq Food's marketing strategy includes an ethical, realistic and humanistic attitude.
Co-Authors Nur Hikmah Purwati Purwati