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All Journal Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Dan Bisnis Ekonomi
Nabila Annisa Rahmadhani Siregar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Penerapan Layanan Aplikasi Pegadaian Digital Service terhadap Kepuasan Nasabah di PT. Pegadaian CP. Medan Utama Nabila Annisa Rahmadhani Siregar; Muhammad Irwan Padli Nasution
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 1 (2024): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i1.1093

Abstract

PT. Pegadaian is one of the state-owned companies that carries out credit financing on the basis of pawn law. PT. Pegadaian (Persero) is present and is one of the companies that follows and always innovates in technological developments. One of the innovations they made was to create a digital application, namely Pegadaian Digital Service (PDS). Pegadaian Digital Service (PDS) is a web and mobile-based digital service innovation to make it easier for customers to carry out all Pegadaian product transactions and can be accessed via gadget. This research uses a qualitative approach with descriptive methods. The aim of this research is to discuss how to implement Pegadaian Digital Service Application Services for Customer Satisfaction at PT. CP Pawn Shop. Main Field. The results of this research are that many customers feel this application is very effective and helps them in carrying out transactions, but there are also quite a few who are not yet interested in using the application. This is still subject to further evaluation and still needs to be improved.
Pemahaman Permintaan Konsumen Dalam Bisnis Internasional Nabila Annisa Rahmadhani Siregar
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 3 (2025): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i1.3303

Abstract

In today’s modern era, it creates great opportunities for business people, but they are also faced with the threat of increasingly tight business competition. This industrial competition does not only occur within the country but also abroad. So the right strategy is needed to enter the global market and how to understand the various demands that exist in the international market. This research uses qualitative methods using literature studies. This research also analyzes and reviews books, articles, journals and relevant sources related to the research title. Things that must be learned are the need to understand consumer demand, where the company must be able to manage operational management planning so that the business can run effectively and efficiently. Companies also need to research what consumers like and can meet consumer demands. Understanding local culture and consistently providing quality products are also important factors in business success.
Co-Authors Nasution, Muhammad Irwan Padli