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All Journal Jurnal Manajemen Dan Bisnis Ekonomi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Ebisnis Manajemen
Mashita Ayuni
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Analisis Dampak Kecerdasan Buatan dalam Peningkatan Efisiensi Pemasaran Digital di Industri E-commerce Indonesia Debora Oktaviani; Fikra Terisha A; Mashita Ayuni; Tesalonika Sembiring; Wynne Lie; Eryc Yeo
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 4 (2024): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i4.2385

Abstract

The e-commerce industry in Indonesia is growing rapidly, but fierce competition and consumer demands require the adoption of advanced technologies to improve the efficiency and effectiveness of digital marketing. Artificial intelligence (AI) offers a solution by enabling content personalisation, process automation and more accurate consumer behaviour prediction. This research, through an integrative literature review, found that AI can increase conversions and sales. However, challenges such as high costs, limited expertise, and ethical issues related to privacy and bias remain. Therefore, appropriate strategies and investment in workforce education are needed to maximise the benefits of AI in Indonesia.
Pengaruh Penggunaan Media Sosial sebagai Strategi Promosi terhadap Peningkatan Penjualan di PT. Destini Marine Safety Immanuel Zai; Mashita Ayuni
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2025): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v3i1.1247

Abstract

This research aims to analyze the influence of using social media as a promotional strategy on increasing sales at PT. Destini Marine Safety. Along with the development of digital technology, social media has become an effective promotional tool for companies in expanding market reach and increasing interaction with consumers. The research method used is a quantitative method with a descriptive approach. Data was collected through interviews and observations of the company's promotional activities on social media. The research results show that the use of social media as a promotional strategy has a significant effect on increasing sales. Platforms like Instagram help companies disseminate product information, build relationships with customers, and increase customer loyalty. With increased interaction and exposure through social media, PT. Destini Marine Safety experienced positive sales growth. This research recommends optimizing the use of creative and interactive content to increase the effectiveness of promotions on social media.
Pengaruh Penggunaan Media Sosial sebagai Strategi Promosi terhadap Peningkatan Penjualan di PT. Destini Marine Safety Mashita Ayuni; Immanuel Zai
Ebisnis Manajemen Vol. 3 No. 1 (2025): March : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.639

Abstract

This research aims to analyze the influence of using social media as a promotional strategy on increasing sales at PT. Destini Marine Safety. Along with the development of digital technology, social media has become an effective promotional tool for companies in expanding market reach and increasing interaction with consumers. The research method used is a quantitative method with a descriptive approach. Data was collected through interviews and observations of the company's promotional activities on social media. The research results show that the use of social media as a promotional strategy has a significant effect on increasing sales. Platforms like Instagram help companies disseminate product information, build relationships with customers, and increase customer loyalty. With increased interaction and exposure through social media, PT. Destini Marine Safety experienced positive sales growth. This research recommends optimizing the use of creative and interactive content to increase the effectiveness of promotions on social media.
Co-Authors Debora Oktaviani Eryc Yeo Fikra Terisha A Immanuel Zai Tesalonika Sembiring Wynne Lie