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All Journal Jurnal EMT KITA Jurnal Abdimas Pariwisata Jurnal Vokasi Bisnis Digital, Akuntansi Lembaga Keuangan Syariah dan Usaha Perjalanan Wisata
Karismatika, Anggi Permata
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pelatihan Kewirausahaan dan Komunikasi Pemasaran pada UMKM sebagai Bagian dari sektor Pariwisata di Lingkungan PKK Desa Sukaraharja Rakista, Putri; Nurkarim, Syamsu; Karismatika, Anggi Permata
Jurnal Abdimas Pariwisata Vol. 5 No. 2 (2024): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v5i2.694

Abstract

Entrepreneurship and Marketing Communication Training for UMKM in the PKK Environment of Sukaharja Village Micro businesses are business activities that are able to expand employment opportunities and provide broad economic services to the community. UKM business development is generally directed at overcoming poverty and inequality in society as well as creating job opportunities and increasing exports, invigorating agricultural and rural businesses. This entrepreneurship training aims to provide understanding and understanding in the field of entrepreneurship with various kinds of material, including: growing business ideas, solving problems in starting a business, increasing motivation and self-confidence in starting an UMKM business. Suraharja Village is an area that has UMKM potential. This activity was initiated by the PKK women's organization. However, in its implementation, business implementation in Sukaraharja Village still encountered obstacles such as minimal variety in business types so that marketing was stagnant. Thus, to further increase the variety of business types of UMKM in Sukaharja Village, we must be able to observe and analyze business potential that can be developed in the village and is needed through instilling an entrepreneurial spirit in UMKM players.
IMPLEMENTASI PRINSIP 5A PADA STRATEGI PENINGKATAN JUMLAH KUNJUNGAN WISATAWAN PASCA PANDEMIC CORONAVIRUS DESEASE (COVID-19): STUDI KASUS DI TWA. GUNUNG TANGKUBAN PERAHU Susanto, Laela; Karismatika, Anggi Permata
ACITYA: Jurnal Vokasi Bisnis Digital, Akuntansi Lembaga Keuangan Syariah dan Usaha Perjalanan Wisata Vol 1 No 1 (2022): ACITYA: Jurnal Vokasi Bisnis Digital, Akuntansi Lembaga Keuangan Syariah dan Usah
Publisher : FAKULTAS VOKASI UNIVERSITAS MAYASARI BAKTI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70871/acitya.v1i1.11

Abstract

Pemulihan suatu kawasan wisata tidak terlepas dari peran stakeholders di dalamnya baik dari pemerintah, swasta, maupun masyarakat. Suatu kawasan wisata membutuhkan keterlibatan semua pihak yang dinaungi oleh suatu lembaga pengelolaan baik berupa komunitas, kelompok sadar wisata (pokdarwis) ataupun berbadan hukum. Perkembangan yang baik dari suatu kawasan wisata dapat ditandai dengan strategi pemulihan pasca pandemi Coronavirus desease 19 (Covid-19) dengan adanya peningkatan angka baik dalam jumlah pengunjung, pendapatan, dan lainnya. Seperti halnya di Taman Wisata Alam Gunung Tangkuban Perahu, pihak pengelola perlu melakukan strategi pemulihan, berdasarkan komponen 5A dalam pariwisata sehingga dapat menaikan jumlah kunjungan wisatawan. Adapun data, berasal dari hasil wawancara dan observasi langsung ke tempat penelitian serta tinjauan pustaka. Strategi pengembangan TWA Gunung Tangkuban Perahu adalah memberikan rasa aman dan nyaman dengan protokol kesehatan yang memadai. Selain itu saat ini TWA Gunung Tangkuban Perahu memiliki spot baru yaitu sebagai sarana yang dapat digunan oleh wisatawan dalam mengabadikan kunjungan tanpa ada biaya tambahan. Strategi yang di lakukan oleh pengelola TWA Gunung Tangkuban Perahu sudah baik, apalagi jika pengelola dapat menjaga kebersihan fasiitas yang ada, berkolaborasi dengan pihak media untuk mempromosikan daya tarik wisata. Penerapan strategi ini diharapkan optimal apabila masing-masing stakeholder mempunyai peran yang berimbang sesuai dengan bidangnya.
Dari Anyaman ke Ketahanan: Integrasi Ekonomi Kreatif–SLF pada Komunitas Bambu Cikiray, Kabupaten Tasikmalaya Susanto, Laela; Karismatika, Anggi Permata
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5543

Abstract

The creative economy drives sustainable development; among its subsectors, crafts, particularly bamboo weaving, contribute to household welfare and the preservation of local culture. This study analyzes the impact of bamboo craft on the welfare of households in Kampung Cikiray by examining the five livelihood capitals through a PAR–SLF approach. Data from 45 respondents were collected via a Likert‐scale questionnaire, focus group discussions (FGDs), interviews, and observation. Quantitative analysis comprised descriptive statistics (mean, median, SD, IQR) and 95% Wilson confidence intervals for proportions; pre–post comparisons used paired t-tests or Wilcoxon signed rank tests with effect sizes. Qualitative data were examined using reflexive thematic analysis with method and source triangulation. Results indicate that approximately 80% of households earn IDR 0.5–2.5 million/month. Following the intervention, full participants experienced ≈15–20% income gains. About ≈42% undertook product innovation/diversification (e.g., bags, lampshades, décor) and adopted digital marketing. Strengthening was confirmed in cooperatives (social capital), bamboo rotation and replanting (natural capital), tools and digital access (physical capital), and savings/microcredit (financial capital). Theoretically, the findings affirm PAR–SLF as a diagnosis, action, and evaluation pathway for reinforcing the five capitals. Practically, an upstream-downstream package resource governance and quality standards; tiered training in technique, design, QC, and digital marketing; collective marketing/branding; and access to finance most effectively guide the village toward an inclusive, resilient, and sustainable future.
Co-Authors Laela Susanto Nurkarim, Syamsu Rakista, Putri