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All Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Alifia, Fariska Desma
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Economics, Econometrics & Finance

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PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, KEPERCAYAAN, HARGA, DAN DAYA TARIK PROMOSI, TERHADAP INTENSI PENGGUNAAN E-WALLET SHOPEEPAY SEBAGAI SISTEM PEMBAYARAN DIGITAL PADA GENERASI Z DI KOTA SEMARANG Alifia, Fariska Desma; Kusuma, Septian Yudha; Prihatiningsih, Prihatiningsih
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.314

Abstract

This study aims to analyse the significance of the effect of perceived ease of use, trust, price and promotional attractiveness on the intention to use the ShopeePay e-wallet as a digital payment system for Generation Z in Semarang City. The population in this study were generation z in Semarang City who used the ShopeePay e-wallet. The data in this study were taken using non-probability sampling techniques with incidential sampling methods, as many as 120 respondents. The data analysis model uses a Multiple Linear Analysis Model. While data analysis techniques use the F Test, the Coefficient of Determination Test (R2), and the t statistical test. The results of this study partially show that promotional attractiveness, price, and perceived ease of use have a significant effect on the intention to use the ShopeePay e-wallet as a digital payment system for generation z in the city of Semarang. However, partially trust has an insignificant effect on the intention to use the ShopeePay e-wallet as a digital payment system for generation z in the city of Semarang
Co-Authors Prihatiningsih Prihatiningsih, Prihatiningsih Septian Yudha Kusuma