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All Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Innovative: Journal Of Social Science Research
Stianingrum, Nazah Anggun
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MINIMARKET RAYA BOGOR PEKAYON Stianingrum, Nazah Anggun; Nurhayaty, Ety
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.316

Abstract

Companies in the retail sector are increasing and growing rapidly. One of the retail companies is the Bogor Pekayon Raya Minimarket, which sells a variety of basic necessities and remains the main choice of consumers. The behavior of consumers who will shop will certainly be influenced by price factors and product quality when making a purchase decision. The purpose of this study is to determine the influence of price and product quality on consumer purchase decisions at the Bogor Pekayon Raya Minimarket. The analysis method in this study uses primary data with the test stages carried out are validity test, reliability test, normality test, heterosexuality test, multicollinearity test, multiple linear regression test, t test, f test, determination coefficient test. The sampling method in this study is by simple random sampling technique, distributing questionnaires to 99 respondents using the Slovin formula. Testing tools using SPSS version 20. The results showed that the price had a positive and significant effect on the purchase decision with the results of the t-test, namely the t>-count value  of the table 3.735>1.660 and the significance of 0.000<0.05, while the product quality had a positive and significant effect on the t-test results, which was the t-test value of 8>ttable 8.203>1.660 and the significance of 0.000<0.05, while the result of the f>-test was 131>3.09 and the significance of 0.000<0.05. That there is a simultaneous influence of price and product quality on purchase decisions
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Pekayon Convenience Store Stianingrum, Nazah Anggun; Nurhayaty, Ety
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14297

Abstract

Perusahaan di bidang retail semakin bertambah dan berkembang pesat. Salah satu perusahaan retail adalah Pekayon Convenience Store yang menjual berbagai kebutuhan pokok dan tetap menjadi pilihan utama konsumen. Perilaku konsumen yang akan berbelanja tentunya akan dipengaruhi oleh faktor harga dan kualitas produk ketika mengambil keputusahan pembelian. Tujuan penelitian ini untuk mengetahui pengaruh harga dan kualitas produk terhadap keputusan pembelian konsumen pada Pekayon Convenience Store. Metode analisis pada penelitian ini menggunakan data primer dengan tahap uji yang dilakukan adalah uji validitas, uji reliabilitas, uji normalitas, uji heteroskeditasitas, uji multikolineritas, uji regresi linear berganda, uji t, uji f, uji koefisien determinasi. Metode pengambilan sampel pada penelitian ini adalah dengan teknik simple random sampling, penyebaran kuesioner ke 99 responden menggunakan rumus Slovin. Alat bantu pengujian menggunakan SPSS versi 20. Hasil uji T menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian, sementara kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Sedangkan hasil uji F menunjukkan bahwa terdapat pengaruh harga dan kualitas produk secara simultan terhadap keputusan pembelian
Co-Authors Nurhayaty, Ety