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All Journal Jurnal As-Salam Pendekatan Kebijakan Publik dalam Politik Pendidikan Islam Journal of Mathematics Instruction, Social Research and Opinion
Say, Chanminea
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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FACTORS INFLUENCING STUDENTS' DECISION IN CHOOSING UNIVERSITIES: BUILD BRIGHT UNIVERSITY STUDENTS Por, Narith; Say, Chanminea; Mov, Socheat
Jurnal As-Salam Vol. 8 No. 1 (2024): Jurnal As-Salam
Publisher : Asosiasi Dosen Perguruan Tinggi Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37249/assalam.v8i1.646

Abstract

This research assesses the factors influencing students' decision-making when choosing a university. The study proposes eight factors, such as parental or guardian influence, high school teacher recommendations, graduate quality, colleague recommendations, location, school fees, learning environment, and university reputation, on students' university choices. A quantitative approach was employed, utilizing both secondary and primary data. A total of 330 students were sampled for this study. The data were analyzed using SPSS, employing descriptive statistics for data summarization and inferential statistics for analysis. Descriptive tools such as frequency analysis were used to examine the distribution of responses, while regression analysis was conducted to test the predictive power of the factors. The findings of this study indicate that factors such as parental or guardian influence, high school teacher recommendations, graduate quality, colleague recommendations, location, school fees, learning environment, and university reputation are all significant considerations in students' decision-making process when choosing a university. These factors play an influential role in shaping students' preferences and choices. The results show that these factors significantly impact students' university choices. The study contributes to the existing literature by providing empirical evidence on the importance of these factors in the decision-making process. Understanding the influence of these factors can assist universities in developing targeted strategies to attract and meet the needs of prospective students. By recognizing the significance of parental involvement, fostering positive relationships with high school teachers, showcasing successful graduates, promoting positive word-of-mouth recommendations, providing a conducive learning environment, and building a solid reputation, universities can enhance their appeal and effectively compete in the higher education market. Further research in this area can explore additional factors and delve deeper into the mechanisms influencing students' decision-making when choosing a university.
FACTORS INFLUENCING STUDENTS' DECISION IN CHOOSING UNIVERSITIES: BUILD BRIGHT UNIVERSITY STUDENTS Por, Narith; Say, Chanminea; Mov, Socheat
Jurnal As-Salam Vol. 8 No. 1 (2024): Jurnal As-Salam
Publisher : Asosiasi Dosen Perguruan Tinggi Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37249/assalam.v8i1.646

Abstract

This research assesses the factors influencing students' decision-making when choosing a university. The study proposes eight factors, such as parental or guardian influence, high school teacher recommendations, graduate quality, colleague recommendations, location, school fees, learning environment, and university reputation, on students' university choices. A quantitative approach was employed, utilizing both secondary and primary data. A total of 330 students were sampled for this study. The data were analyzed using SPSS, employing descriptive statistics for data summarization and inferential statistics for analysis. Descriptive tools such as frequency analysis were used to examine the distribution of responses, while regression analysis was conducted to test the predictive power of the factors. The findings of this study indicate that factors such as parental or guardian influence, high school teacher recommendations, graduate quality, colleague recommendations, location, school fees, learning environment, and university reputation are all significant considerations in students' decision-making process when choosing a university. These factors play an influential role in shaping students' preferences and choices. The results show that these factors significantly impact students' university choices. The study contributes to the existing literature by providing empirical evidence on the importance of these factors in the decision-making process. Understanding the influence of these factors can assist universities in developing targeted strategies to attract and meet the needs of prospective students. By recognizing the significance of parental involvement, fostering positive relationships with high school teachers, showcasing successful graduates, promoting positive word-of-mouth recommendations, providing a conducive learning environment, and building a solid reputation, universities can enhance their appeal and effectively compete in the higher education market. Further research in this area can explore additional factors and delve deeper into the mechanisms influencing students' decision-making when choosing a university.
Adoption of Electronic Cash Payment among Students: A Case Study of Siem Reap Build Bright University POR, Narith; SAY, Chanminea; MOV, Socheat
Journal of Mathematics Instruction, Social Research and Opinion Vol. 3 No. 1 (2024): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v3i1.171

Abstract

This research aimed to assess students' awareness and adoption of electronic cash and analyze the factors influencing their attitudes towards this payment method. The study was conducted in Siem Reap province, Cambodia, with 211 students from Build Bright University. Findings indicated that the majority of respondents had knowledge and understanding of electronic cash, highlighting a positive level of familiarity. Convenience and ease of use influenced students' adoption of electronic cash. Students valued the seamless experience, quick transactions offered by electronic cash, and prioritizing security and privacy. Technological appeal and innovation also played a crucial role in shaping students' preferences. Trust in the payment system and perceived benefits such as rewards and discounts were influential factors.
Co-Authors Mov, Socheat Por, Narith