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All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Campaner, Jonnicko P.
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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The Impact of The Pandemic on the Informal Eating Out Habits of Filipino Diners in Dubai, United Arab Emirates Campaner, Jonnicko P.; Ramos, Allan Clavin J.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 10 (2023): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.10.01

Abstract

The study assessed the effect of the pandemic on the informal eating habits of Filipino diners in Dubai, United Arab Emirates, according to the following dimensions: dining experience, online food orders, takeaway orders, marketing promotion, and brand loyalty. The main instrument used in the study to collect data is an online questionnaire made by the researcher. The researcher created an online survey questionnaire using Google Forms and disseminated it through Facebook, Messenger, and email. A total of 414 surveys were answered. The acquired data were analyzed, synthesized, and statistically treated. The major goal of this study is to design and facilitate a program that will aid Dubai, United Arab Emirates restaurant owners, and leaders who are members of the Philippine Business Council in Dubai and the Northern Emirates in getting Filipino diners back into the dining scene and increasing their profitability. The researcher's recommendation is to host a conference with the theme "Catering to the Filipino Palate: Enhancing the Dining Experience in Dubai" to assist restaurants in customizing their offerings and services to Filipino customers' needs (the dining experience), to enhance restaurants' online ordering systems, and to maximize takeaway orders. (Order Food Online), to provide insights on how restaurants may develop successful marketing strategies and promotions to draw in and keep consumers (Marketing Promotions), and to emphasize the value of upholding one's principles and heritage while serving a wide range of diners.
TikTok Strategies for Nurturing Business Viability for Online Start-Up Sellers in Cebu City Philippines Campaner, Jonnicko P.; Licayan, Lovely Mae A.; Medecillo, Mary Shielo P.; Soroño, Myca; Villela, Niña Venus
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 1 (2025): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.01.14

Abstract

This study investigates which of the five TikTok strategies (con-tent format, engagement tactics, hashtag usage, paid advertising, and live streaming) is most effective in driving sales growth, and to provide feasible recommendations in increasing profitability for online start-up sellers and aspiring business owners based on the findings of this study. Addressing the gaps in understanding how TikTok can be effectively utilized by online start-up sellers in Cebu City. This study utilized a quantitative research method and uses the Principle Component Analysis (PCA) to identify the most effec-tive TikTok Strategy in leveraging sales growth. The results reveal that the principal component represents 73.70% of the total vari-ance. The findings revealed that there is a clear indication that all of the five (5) TikTok strategies have an effect in increasing sales growth. The result showed that live streaming is the most effective TikTok strategy, which would boost platform efficiency and en-gagement while paid advertising to be the least effective when it comes to gaining sales growth. These findings contribute to the existing literature by providing insight towards how these factors can affect the sales growth of online sellers or businesses that are utilizing TikTok to market and sell their products and services.
Co-Authors Licayan, Lovely Mae A. Medecillo, Mary Shielo P. Ramos, Allan Clavin J. Soroño, Myca Villela, Niña Venus