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All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Morales, Retchell Rubin L.
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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Unlocking Internet of Things (IoT) for Enhanced Knowledge Management and Organizational Performance: A Case Study of Diverse Industry Players in the Philippines Sangalang, Raven Marie F.; Ancla, Lawrence Xavier C.; Chong, Miko Dominic L.; Wang, Jason Chester S.; Morales, Retchell Rubin L.; Caminong, Joliber M.; Tanpoco, Manuel R.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 1 (2024): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.01.31

Abstract

Web 3.0 resulted in the increased decentralization of information, especially upon the emergence of the Internet of Things (IoT). IoT has revolutionized data transfer and has since reshaped knowledge management in organizations. This research focuses on how the IoT enables real-time data sharing and its impact on enhancing knowledge management and business processes in various local businesses. The study examines how five Philippine enterprises utilize the IoT through a qualitative embedded cross-case analysis. Several methods, like interviews, focus groups, and questionnaires, helped gather insights into how the IoT influences knowledge management processes. The research follows a case study approach, and the findings reveal that IoT boosts the generation, storage, sharing, and utilization of knowledge, aiding organizations in enhancing operational efficiency and product and service quality, thus improving business processes. Further, the research offers insights into the IoT possibilities. It provides practical recommendations for seamless integration through the companies' capabilities that enhance their knowledge management and operational results, gaining insights for strategic implementation.
Assessing the Influence of Source Characteristics, Psychological-Related Factors, and Content Attributes on Purchase Intention: The Case of an International Cosmetics Company in the Philippines Tanpoco, Manuel R.; Alonte, Alexis Therese L.; Nubla, Candace Anne D.; de Arellano, Dominique Marie B. Ramirez; Torres, Ralph Phillip F.; Caminong, Joliber M.; Morales, Retchell Rubin L.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 9 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.09.22

Abstract

Influencer Marketing has become a widely used strategy wherein social media influencers partner with businesses to create awareness about their brand and promote their products. XYZ (not real name) Cosmetics, an international cosmetics company that provides affordable, high-quality products to the Philippine market, is one such company that embraces the trend. It has integrated influencer marketing to better connect with its customers. This study determines the relationship between the three aspects of influencers: Source Characteristics (Attractiveness and Popularity), Psychological-Related Influential Factors (Self-Congruency and Product Match-Up), and Content Attributes (Quality and Uniqueness) with XYZ's Customer Purchase Intention (CPI). Through using a case study survey research design, the study chose 387 respondents, randomly sampling the Instagram followers of XYZ. An online questionnaire consisting of seven-point Likert scale items was administered. The results show that Attractiveness, Uniqueness, and Self-Congruency significantly affect customer purchase intention, while Popularity, Product Match-up, and Quality do not. The study has implications for brand managers and entrepreneurs, underscoring how an influencer should be selected, especially for cosmetics companies like XYZ. The researchers recommend choosing an attractive and unique influencer known to possess credibility, an amiable personality, and good values while focusing less on assessing how well the influencer vlogs, how popular the talent is, and how matched the person is with the company's products.
Co-Authors Alonte, Alexis Therese L. Ancla, Lawrence Xavier C. Caminong, Joliber M. Chong, Miko Dominic L. de Arellano, Dominique Marie B. Ramirez Nubla, Candace Anne D. Sangalang, Raven Marie F. Tanpoco, Manuel R. Torres, Ralph Phillip F. Wang, Jason Chester S.