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All Journal Binus Business Review International Journal of Artificial Intelligence Research Jurnal Mahasiswa Bina Insani Owner : Riset dan Jurnal Akuntansi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) Jurnal Administrasi Kantor International Journal of Advanced Multidisciplinary Jurnal Siber Multi Disiplin
Indra Muis
Universitas Bina Insani
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Journal : Jurnal Mahasiswa Bina Insani

 1 
Segmentasi, Targeting dan Positioning Produk Neo Coffee dari Wings Food untuk Pasar Kota Bekasi Muhammad Luthfi Hasbi; Indra Muis
JURNAL MAHASISWA BINA INSANI Vol 5 No 1 (2020): Jurnal Mahasiswa Bina Insani (Agustus 2020)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

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Abstract

Abstrak : Penelitian kualitatif ini bertujuan untuk merumuskan Segmentasi, Targeting dan Product Positioning (STP) produk Neo Coffee yang diproduksi oleh Wings Food dan didistribusi oleh PT Bekasi Distribusindo Raya. Data dikumpulkan dengan melakukan penelitian kepustakaan, wawancara dan observasi. Penelitian kepustakaan dilakukan untuk mengumpulkan literatur yang berkaitan dengan segmentasi, targeting danproduct positioningsebagai bagian dari strategi pemasaran produk. Wawancara dilakukan dengan pimpinan perusahaan dan penikmat Neo Coffee. Sedangkan observasi dilakukan untuk mendapatkan gambaran yang jelas tentang kekuatan dan kelemahan produk. Analisis SWOT dilakukan sebagai acuan dalam perumusan segmen-segmen dan penetapan segmen sasaran serta product positioning. Kata kunci:Segmentasi, Targeting, Product Positioning, Strategi Pemasaran Abstract : This qualitative research aims to formulate segmentation, targeting and product positioning (STP) of Neo Coffee, produced by Wings Food distributed by PT Bekasi Distribusindo Raya. Data were collected by conducting library research, interviews and observations. Literature research is conducted to gather literature related to segmentation, targeting and product positioning as part of a product marketing strategy. Interviews were conducted with company leaders and connoisseurs of Neo Coffee. Observations were made to get a clear picture of the strengths and weaknesses of the product. SWOT analysis is performed as a reference in the formulation of segments and the determination of target segments and product positioning Keywords: Segmentation, Targeting, Product Positioning, Marketing Strategy
Implementasi Kualitas Pelayanan Masyarakat Di Kantor Kecamatan Bekasi Selatan Ardiansyah Ardiansyah; Indra Muis
JURNAL MAHASISWA BINA INSANI Vol 5 No 2 (2021): Jurnal Mahasiswa Bina Insani (Februari 2021)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

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Abstract

Abstrak: Kecamatan Bekasi Selatan merupakan bagian dari Kota Bekasi yang terletak di pusat Pemerintahan Kota Bekasi, Dengan luas 1.605,40 Ha dalam perkembangannya telah menunjukan kemajuan diberbagai bidang sesuai dengan peran dan fungsinya. Penelitian ini bertujuan untuk mengetahui kualitas pelayanan masyarakat di Kecamatan Bekasi Selatan. Hasil penelitian menunjukkan bahwa kualitas pelayanan masyarakat di Kecamatan Bekasi Selatan sudah sangat baik dan konsep kualitas pelayanan yang dijalankan sudah memenuhi keinginan masyarakat. Kemudian prinsip kualitas pelayanan sudah diterapkan di Kantor Kecamatan Bekasi Selatan. Dalam dimensi Tangible, Reliability, Responsivenes, Assurance dan Emphaty sudah diterapkan sesuai dengan standar pelayanan. Kualitas pelayanan di Kantor Kecamatan Bekasi Selatan sesuai dengan standar pelayanan yaitu (1) Dimensi tangible (bukti fisik) yaitu nyamannya di tempat pelayanan termasuk sarana dan prasarana yang sudah lengkap. (2) Dimensi reliability (kehandalan) yaitu kemampuan pegawai dalam menggunakan alat bantu pelayanan masih perlu di tingkatkan (3) Dimensi empathy (empati) yaitu keramahan pegawai dalam proses pelayanan sangat baik. (4) Dimensi responsiveness (respon) yaitu respon karyawan pelayanan sangat cepat tanggap dalam merespon masyarakat. (5) Assurance (jaminan) yaitu adanya jaminan keramahan dan sopan santun kepada masyarakat. Dari 5 dimensi tersebut dimensi kehandalan masih perlu ditingkatkan. Kata kunci: Tangibel, Reliability, Responsivenes, Assurance, Emphaty. Abstract: South Bekasi District is a part of Bekasi City which is located in the center of Bekasi City Government, with an area of ​​1,605.40 Ha. In its development, it has shown progress in various fields according to its roles and functions. This study is to determine the quality of community services in South Bekasi District. The results showed that the quality of community services in South Bekasi District was very good and the concept of service quality that was implemented had met the wishes of the community. Then the principle of service quality has been implemented in the South Bekasi Sub-District office. in the Tangible dimension, Realiability, Responsiveness, Assurance and Emphaty have been implemented in accordance with service standards. The quality of service in the South Bekasi Sub-District office is in accordance with service standards, namely (1) tangible dimensions (physical evidence), which is comfort in the service place including complete facilities and infrastructure. (2) the dimension of reliability, which is very skilled employees in using service aids needs to be improved. (3) the empathy dimension, which is the friendliness of employees in the service process (4) the dimension of responsiveness,which is the response of service employees in responding to society. (5) assurance, which is the guarantee of friendliness and courtesy to the community. From the all 5 dimensions, reliability dimension needs to be improved. Keywords: Tangible dimension, Realiability, Responsiveness, Assurance and Emphaty.
Implementasi Kualitas Pelayanan Masyarakat Di Kantor Kecamatan Bekasi Selatan Ardiansyah Ardiansyah; Indra Muis
JURNAL MAHASISWA BINA INSANI Vol 5 No 2 (2021): Jurnal Mahasiswa Bina Insani (Februari 2021)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak: Kecamatan Bekasi Selatan merupakan bagian dari Kota Bekasi yang terletak di pusat Pemerintahan Kota Bekasi, Dengan luas 1.605,40 Ha dalam perkembangannya telah menunjukan kemajuan diberbagai bidang sesuai dengan peran dan fungsinya. Penelitian ini bertujuan untuk mengetahui kualitas pelayanan masyarakat di Kecamatan Bekasi Selatan. Hasil penelitian menunjukkan bahwa kualitas pelayanan masyarakat di Kecamatan Bekasi Selatan sudah sangat baik dan konsep kualitas pelayanan yang dijalankan sudah memenuhi keinginan masyarakat. Kemudian prinsip kualitas pelayanan sudah diterapkan di Kantor Kecamatan Bekasi Selatan. Dalam dimensi Tangible, Reliability, Responsivenes, Assurance dan Emphaty sudah diterapkan sesuai dengan standar pelayanan. Kualitas pelayanan di Kantor Kecamatan Bekasi Selatan sesuai dengan standar pelayanan yaitu (1) Dimensi tangible (bukti fisik) yaitu nyamannya di tempat pelayanan termasuk sarana dan prasarana yang sudah lengkap. (2) Dimensi reliability (kehandalan) yaitu kemampuan pegawai dalam menggunakan alat bantu pelayanan masih perlu di tingkatkan (3) Dimensi empathy (empati) yaitu keramahan pegawai dalam proses pelayanan sangat baik. (4) Dimensi responsiveness (respon) yaitu respon karyawan pelayanan sangat cepat tanggap dalam merespon masyarakat. (5) Assurance (jaminan) yaitu adanya jaminan keramahan dan sopan santun kepada masyarakat. Dari 5 dimensi tersebut dimensi kehandalan masih perlu ditingkatkan. Kata kunci: Tangibel, Reliability, Responsivenes, Assurance, Emphaty. Abstract: South Bekasi District is a part of Bekasi City which is located in the center of Bekasi City Government, with an area of ​​1,605.40 Ha. In its development, it has shown progress in various fields according to its roles and functions. This study is to determine the quality of community services in South Bekasi District. The results showed that the quality of community services in South Bekasi District was very good and the concept of service quality that was implemented had met the wishes of the community. Then the principle of service quality has been implemented in the South Bekasi Sub-District office. in the Tangible dimension, Realiability, Responsiveness, Assurance and Emphaty have been implemented in accordance with service standards. The quality of service in the South Bekasi Sub-District office is in accordance with service standards, namely (1) tangible dimensions (physical evidence), which is comfort in the service place including complete facilities and infrastructure. (2) the dimension of reliability, which is very skilled employees in using service aids needs to be improved. (3) the empathy dimension, which is the friendliness of employees in the service process (4) the dimension of responsiveness,which is the response of service employees in responding to society. (5) assurance, which is the guarantee of friendliness and courtesy to the community. From the all 5 dimensions, reliability dimension needs to be improved. Keywords: Tangible dimension, Realiability, Responsiveness, Assurance and Emphaty.
Co-Authors Didik Setiyadi Intan Dwi Fatmaningtyas Isyanto, H. Puji Kristiana Widiawati Lucia Ari Diyani Mardi Yudhi Putra Muhammad Luthfi Hasbi Puji Isyanto Rita Wahyuni Arifin Solikin Solikin Solikin Solikin