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All Journal International Journal Software Engineering and Computer Science (IJSECS)
Gumilang, Satria Akbar
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Computer Science & IT

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Developing a Social Media Landing Page Specialist to Advance Creative Media MSMEs Gumilang, Satria Akbar; Ramadhan, Bintang; Sahara, Siti
International Journal Software Engineering and Computer Science (IJSECS) Vol. 4 No. 2 (2024): AUGUST 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v4i2.2622

Abstract

The increasing use of social media platforms such as Instagram and Facebook offers significant opportunities for businesses to reach a broader audience through organic content and paid advertisements. A landing page designed specifically for social media specialists is a crucial tool in digital marketing strategies. This type of landing page enables social media specialists to effectively showcase their expertise and services to potential clients. Utilizing a landing page template tailored to business needs can help attract and convert visitors into clients in a more professional and appealing manner. Instapage, as a platform offering such templates, provides various features, including modern design, strategic call-to-action (CTA) buttons, and A/B testing capabilities to optimize webpage effectiveness. The platform also facilitates the customization of designs to align with business branding, thereby enhancing the landing page’s role in not only showcasing expertise but also increasing the likelihood of converting visitors into loyal clients
Co-Authors RAMADHAN, BINTANG Siti Sahara