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Sitompul, Rodrick M. K.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis And Formulation of Marketing Strategies in Third Party Logistics (3pl) to Increase Sales Sitompul, Rodrick M. K.
JURNAL BISNIS STRATEGI Vol 33, No 1 (2024): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.33.1.19-24

Abstract

The logistics business is one of the business sectors that has a high growth rate, this is in line with the increasing needs of people's lives accompanied by increasingly sophisticated technological developments. ABC Company is the grandson of the Pertamina group and is a subsidiary of Pertamina Patra Niaga as a Commercial and Trading sub-holding. Currently, the marketing strategy carried out by ABC is still not good. There is no specific marketing strategy that can directly attract customers outside of the parent company. This study aims to formulate and analyze marketing strategies using external and internal analysis.
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