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All Journal Journal of Creative Student Research Jurnal Manajemen dan Ekonomi Kreatif
Fuad Alfaridzi Setiawan
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Pengaruh Content Marketing dan Electronic Word of Mouth Terhadap Loyalitas Konsumen Produk Lokal Kecantikan Dengan Brand Image Sebagai Variabel Mediasi Fuad Alfaridzi Setiawan; Heida Ifkari Safitri
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i1.293

Abstract

The familiar global market means that imported products are starting to put pressure on domestic products. The Indonesian cosmetics market is a special attraction for foreign manufacturers to trade their goods there. This needs to be a concern for local beauty producers to maintain the consumer loyalty they already have. The aim of this research is to determine customer loyalty towards local beauty products based on the influence of content marketing, electronic word of mouth, and brand image as mediating variables. This research is quantitative research. Sampling was carried out using a purposive sampling technique, and data collection was carried out using a questionnaire. The number of respondents studied was 200 respondents. The data analysis carried out was descriptive analysis (SPSS) and Structural Equation Model-Partial Least Square. 1) Content marketing has a positive effect on consumer loyalty; 2) Electronic word of mouth has a positive effect on consumer loyalty; 3) Content marketing has a positive effect on brand image; 4) Electronic word of mouth has a positive effect on brand image; 5) Brand image has a positive effect on consumer loyalty; 6) Content marketing indirectly influences consumer loyalty through brand image as a mediating variable; 7) Electronic word of mouth indirectly influences consumer loyalty through brand image as a mediating variable.
Supervisor Support and Job Satisfaction: Systematic Literature Review (SLR) Fuad Alfaridzi Setiawan; Sopiah Sopiah
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2949

Abstract

Background: Supervisor support behavior in a way that optimizes the use of employee knowledge, skills and attitudes acquired in on-the-job training. By getting positive support from the leadership and all employees, employee work performance will be motivated to be better. Objective: This article presents a systematic literature review of supervisor support and job satisfication. Method: Descriptive research with a qualitative approach, systematic literature review study. Researchgate, Google Scholar and ScienceDirect searches reviewed supervisor support and job satisfication. A total of 13 studies conducted between 2014-2023 were included in this review. Results: A total of 141.700 titles were identified and found 13 studies that met the requirements/criteria which discussed supervisor support and job satisfication. Conclusions: Positive support from the leadership and all employees will encourage employee work performance to be better. Apart from that, support also provides encouragement to employees so that they can trust and help each other, as well as good relations between employees in the work environment.
Co-Authors Heida Ifkari Safitri Sopiah Sopiah