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All Journal Journal of Urban Sociology Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Ilmu Sosial dan Ilmu Politik
Irawan, Wika Tata
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Journal : Bakti Sekawan : Jurnal Pengabdian Masyarakat

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Peran Perempuan dalam Pembangunan Desa Wonokerto, Kec. Sukorejo, Kab. Pasuruan, Jawa Timur Handayani, Triana Dianita; Geraldy, Galang; Soleh, Mochamad Fajar; Irawan, Wika Tata; Rahmawati, Silvi
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol 3 No 2 (2023): Desember
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v3i2.445

Abstract

The role of women in the development of Wonokerto village has significantly contributed to its economic recovery following the COVID-19 pandemic. The impact of their involvement is so substantial that it is often referred to as a form of superpower. This has been evident post-COVID-19, as village women successfully navigated the challenges and even managed to enhance the overall well-being of the community, including families. They capitalized on the abundance of avocado and mango farms, which yield agricultural produce every September to October. The public initiative aimed to empower women in the manufacturing and packaging sector has played a crucial role. This initiative provides insights into product packaging and effective marketing strategies, which were traditionally conducted through methods such as word of mouth or displays in glass cases in stores. Thanks to these efforts, mango avocado jam production is now attractively packaged, drawing customers' attention, and marketed online through social media platforms. The aspiration is that the production of mango avocado jam in Wonokerto village not only continues to thrive but also contributes to the overall healing and growth of the community.
Co-Authors Dauhan, Angellina Parasyati Fikana, Novita Sari Geraldy, Galang Handayani, Triana Dianita Hutapea, Petrus Putera Anggara Putry, Rizky Pangestuty Mileniandry Rahmawati, Silvi Rizca Yunike Putri Soleh, Mochamad Fajar Sufaidi, Ahmad