Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Kelsen, Kelsen
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN DALAM MENYEWA DI PASAR BOTANIA 2 Kelsen, Kelsen; Syaifullah
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rental business is a very profitable business nowadays. By paying attention to service quality and price can create customer satisfaction to the company and their loyalty will also increase. These aims of these studies were for determining the effected of service quality and price on loyalty through customer satisfaction at Pasar Botania 2 Batam used simple random sampling with 104 respondents which collected by distributing questionnaires. These studies use validities and reliabilities tests, classical assumption tests and influence tests also used path analysis and coefficient of determination analysis, while hypothesis testing on these studies uses t test, f test and Sobel test which is processed using SPSS version 25. The results of the t test show that service quality has a significant effect on customer satisfaction, the price value has a significant effect on customer satisfaction, service quality has a significant effect on customer loyalty, the price has a significant effect on customer loyalty, and customer satisfaction has a significant effect on customer loyalty. While Sobel test results show that service quality has an indirect effect on loyalty through customer satisfaction and the price has an indirect effect on loyalty through customer satisfaction.
Co-Authors Syaifullah