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All Journal Journal of Computer Science and Information Systems (JCoInS) Nusantara Islamic Economic Journal
Munir, M. Misbakul
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance

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Journal : Journal of Computer Science and Information Systems (JCoInS)

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Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Melalui Minat Beli Produk Kosmetik Wardah Pada Pengguna Tiktok Rohmah, Afifah Nur; Bianda, Ryan; Munir, M. Misbakul
Journal of Computer Science and Information System(JCoInS) Vol 5, No 1: JCOINS | 2024
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jcoins.v5i1.5571

Abstract

This study aims to determine whether the influence of halal labeling has a positive and significant effect on purchasing decisions through buying interest in wardah cosmetic products on Tiktok. This study uses descriptive quantitative research, the population in this study are wardah cosmetic users who are also tiktok users. The sampling technique used non-probabilty sampling with a sample size of 200 respondents. The results of this study indicate that labeling has a proven positive and significant effect on purchasing decisions, buying interest has a positive and significant effect on purchasing decisions, and halal labeling can directly influence purchasing decisions so that the results of this test indicate a positive and significant amount of influence of halal labeling on purchasing decisions through buying interest.
Co-Authors Bianda, Ryan Nur Hasan Rohmah, Afifah Nur