Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen
Okta Dilla Suryani
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Memahami Efektivitas Komunikasi Pemasaran dalam Meningkatkan Penjualan Bisnis Cireng Isi Okta Dilla Suryani; M. Taufiq Abadi
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 2 (2023): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i2.320

Abstract

Cireng isi, a popular Indonesian street food, is a lucrative business for street food vendors. To increase sales, vendors need to understand the effectiveness of marketing communication in promoting their products. One effective way is by utilizing social media platforms. Vendors can use e-commerce platforms such as Shopee and TikTok, as well as Instagram to expand their marketing reach. However, an effective marketing strategy needs to be tailored to the characteristics and behavior of each platform's users. In addition, product quality and customer service are also essential to maintain customer loyalty. This study used a qualitative approach to understand the experiences of cireng isi vendors in using social media for marketing. The results showed that social media can increase sales and expand the market reach but requires effective marketing efforts and strategies. Vendors must pay attention to product quality and customer service and understand the user characteristics of each platform to create an effective marketing strategy.
Co-Authors Muhammad Taufiq Abadi