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All Journal International Journal of English Education and Linguistics (IJoEEL)
Sumari, Binti Aisiah Daning
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Languange, Linguistic, Communication & Media

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Interpersonal Metafunction Analysis of Smartphone Slogans Sumari, Binti Aisiah Daning
International Journal of English Education and Linguistics (IJoEEL) Vol 6, No 1 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijoeel.v6i1.8194

Abstract

This study presents an interpersonal metafunction analysis of smartphone slogans. Since the smartphone has been extensively commercialized, companies create different slogans for every single edition. Though it is usually formulated in short-purposive phrases and does not straightforwardly magnetize purchasers, the slogan is a form of language to support a market campaign. Slogans are usually embodied in clauses or sentences; part of grammar; a “system of wordings” (Matthiessen and Halliday: 1997). The Systemic Functional Linguistics (SFL) approach was conducted to scrutinize the realization of the lexicogrammar level revealed through MOOD’s interpersonal meaning. By using the descriptive qualitative method, SFL, and UAM CorpusTool,  it was found that the realization of MOOD in this study shown in percentage; declarative clause 6,4% or N=51; interrogative clause 0,1% or N=1; and imperative clause 3,4% or N=27. This result, it shows that the declarative clause is the most frequently used in creating smartphone slogans, to provide information and offering products at once. It can be concluded that from selected smartphone slogans, predominantly, companies shows that they have a wider knowledge of the products through delivering, informing, offering, demanding, and commanding customers. Ergo, success in acknowledging their prospective customers about their products’ eminence will attract customers.   
Modality Used in Indonesian Presidential Debate: A Corpus-Based Political Discourse Study Sumari, Binti Aisiah Daning
International Journal of English Education and Linguistics (IJoEEL) Vol 7, No 2 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/ijoeel.v7i2.11782

Abstract

The language utilized by politicians during electoral debates encompasses linguistic strategies for persuading and influencing their target audiences. Broadcasted on Indonesian televisions in 2023-2024, the presidential candidates articulated their visions and presented persuasive arguments to win over votes. I observed that one of the language principles employed by the candidates in the recent electoral debate to convince prospective voters was linguistic modality. This research scrutinizes the type and function of modality used by these candidates. It is revealed that modality verbs which frequently emerged, such as ‘bisa’ (can), ‘akan’ (will), ‘harus’ (must), ‘ingin’ (want), ‘mungkin’ (may), and ‘mesti’ (should). After being transcribed, all data comprising a total of 40.239-word tokens or 8.982-word types were saved as plain text (.txt). AntConc 4.2.4 Software was used to import data and to automatically generate its frequency, concordance, collocation, and KWIC. The results indicate that epistemic modality is (48%), dynamic modalities (7.32%), intentional modality (11.4%), and deontic modalities (33.28%). The results obtained from this research may offer supplementary insights for discourse analysts and other linguists who have a similar interest in studying modality. This research suggests that politicians are more convincing if they use strong modalities in electoral debates. 
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