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All Journal Jurnal Riset Manajemen Jurnal Pengabdian Bersama Masyarakat Indonesia
Muhammad Rizky Awwalul Ramadhan
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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Implementasi Strategi Bauran Pemasaran Pertenakan Lebah di UMKM Madu Lebah Klanceng di Desa Talang Kabupaten Nganjuk Arya Dharma Syahputra Handika; Muhammad Rizky Awwalul Ramadhan; Ayundha Evanthy
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.612

Abstract

the marketing mix of beekeeping products applied to the Lanceng Honey Bee UMKM in Talang Village is still not effective so that sales are still not optimal. At the time of writing this was more focused on honey products which are the flagship product of the Lanceng Honey Bee MSME in Talang Village. This study used a qualitative method where the author made direct observations at the research location, namely beekeeping at the Klanceng Honey Bee UMKM in Talang Village. To obtain primary data, the authors visited beekeeping locations several times directly to obtain the secondary data, the authors conducted a literature search. The results of observations at the Klanceng Honey Bee UMKM in Talang Village show that the marketing channel applied is a simple marketing channel or a marketing channel at the lower level which only consists of Lawang Honey Picking Agrotourism as producers and consumers as customers of the product
Peran Mahasiswa KKN-T dalam Pengembangan Desa Wisata Di Desa Losari, Kec. Gondang, Kab. Nganjuk. Jawelery Wahyu Ninda Ariesta; Berliana Cherry Alma Naila; Siti Syarifatul Laily Suhri; Muhammad Rizky Awwalul Ramadhan; Ivan Christopher Sukandar
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i3.179

Abstract

Thematic Real Work Activities (KKN-T) with a tourism village scheme aim to explore, develop and promote Losari Village tourism to make it a tourism village. The method used in community service activities is a qualitative descriptive method because it describes the phenomena that occur in depth, and describes the responses without testing the hypothesis. Data collection was taken through interview sessions with village officials, the community and other village organizations. Furthermore, the planning stage is carried out, namely a field survey as a tourism potential multiplier. secondly the implementation of a work program to answer challenges regarding the development of a tourist village in Losari Village. Work programs in the form of outreach, revitalization, Appropriate Technology, and Event Bazaar. In the final stage, namely evaluation as a stage of monitoring the development of a tourist village.
Co-Authors Arya Dharma Syahputra Handika Ayundha Evanthy Berliana Cherry Alma Naila Ivan Christopher Sukandar Jawelery Wahyu Ninda Ariesta Siti Syarifatul Laily Suhri