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All Journal YASIN: Jurnal Pendidikan dan Sosial Budaya Jurnal Riset Manajemen
Rahmi Datul Ulfa
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Decision Sciences, Operations Research & Management Social Sciences Other

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Analisis Faktor Yang Mempengaruhi Minat Beli Mahasiswa Terhadap Pembelian Produk UMKM Lucky Mahesa Yahya; Rahmi Datul Ulfa; Renada Amalia; Mutia Khairun Nisa
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.622

Abstract

The term Micro, Small and Medium Enterprises is called MSMEs. In its simplest form, MSMEs refer to all types of businesses, including those carried out by households, small business entities, organizations, and individuals. In order to improve the ability to create community independence, especially in the economic sector, Indonesia as a developing country makes MSMEs the main base of the community's economic sector. Purchasing decisions are steps by consumers to make judgments about whether or not to buy a product when making a purchase. This indicator explains what factors influence purchasing decisions, namely (1) buying stability after knowing consumer product information. (2) decide to buy because of the preferred brand (3) buy because of wants and needs (4) buy because of recommendations from others (5) buy because of price and quality. Quantitative research with a questionnaire which translates the diagram of the results of the questionnaire into the form of analysis with a sample of students with a sample of 30 respondents and is supported by secondary data in the form of competent previous research literature and related to the title discussed. Based on the results of the study, it can be concluded that the most influential factor in the decision to buy MSME products made by students is the purchase factor because it is in accordance with their wishes and needs.
Menganalisis Gaya Kepemimpinan pada Era Generasi Milenial Syuryatman Desri; Rahmi Datul Ulfa; Pia Ramadhani
YASIN Vol 3 No 5 (2023): YASIN: Jurnal Pendidikan dan Sosial Budaya
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v3i5.1447

Abstract

In any type of business, leadership is required and plays an important role in the management process. By leading and influencing others, leaders plan and manage available resources to maximize the performance of their subordinates. The leadership approach used and the level of satisfaction among followers both influence how effective a leader is. It is a significant difficulty to develop into effective leaders in the current and future generations of millennial society. Due to tensions and environmental factors at that time, many leaders emerged following the times. Effective administration will be achieved in the millennial generation era if the leader can fulfill the requirements as a credible leader, and has broad capacity, intelligence, and ambition. However, a successful leader must also be honest, have integrity, and be made according to the needs of the people. The independence and energy of the millennial entrepreneurial generation must be supported by millennial leadership. Independence and entrepreneurship are two fundamental pillars that must exist when building a nation.
Co-Authors Lucky Mahesa Yahya Mutia Khairun Nisa Pia Ramadhani Renada Amalia