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All Journal Jurnal Riset Manajemen
Ika Mary
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Decision Sciences, Operations Research & Management

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Pengaruh Kualitas Pelayanan terhadap Kepuasan Berkunjung di Destinasi Pemandian Air Panas Pariban Berastagi Yola Bedyanina Barus; Ika Mary
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1727

Abstract

Pariban Hot Springs is one of the most visited tourist destinations by tourists. Apart from being a very nice destination, the cool air also attracts visitors to visit these destinations. However, the quality of a tourist destination is not only determined by the beauty of the tourist object, but must be supported by the quality of service so that visitors will feel satisfied and intend to visit again. Therefore the purpose of this research is to find out how the influence of service quality on visitor satisfaction. This research uses associative quantitative research methods with a sample of 100 respondents. The method of analysis in this study is multiple linear regression with partial hypothesis testing (t test) and simultaneous testing (f test). From the test results of this study, it was found that partially the reliability and empathy variables had a significant influence on visiting satisfaction while the variables of responsiveness, assurance and physical evidence did not show a significant effect. Simultaneously the variables of reliability, responsiveness, assurance, empathy and tangibles together have a significant effect on visiting satisfaction.
Pengaruh Daya Tarik Wisata dan Fasilitas Terhadap Keputusan Berkunjung di Destinasi Mice Puncak Siosar 2000 Kabupaten Karo Rey Sebastian Tarigan; Ika Mary
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1728

Abstract

The Influence of Attractiveness and Facilities on Visiting Decisions at Puncak Siosar 2000 MICE Destinations, Karo Regency. This study aims to determine the effect of tourist attraction on the decision to visit the MICE Puncak Siosar 2000 destination, determine the effect of facilities on the decision to visit the MICE Puncak Siosar 2000 destination, determine the influence of tourist attraction and facilities on the decision to visit the MICE Puncak Siosar 2000 destination. This study uses a quantitative research method with multiple linear analysis. The variables used in this study are Attractiveness (X1), Facilities (X2), and Visit Decision (Y). Data collection was obtained by distributing questionnaires online to visitors who had visited Puncak Siosar 2000 using a accidental sampling technique, with predetermined characteristics. The scale measurement used in this study is the Likert Scale. The data in this study were processed with the help of the IBM SPSS Statistics 26 for Windows application. The results showed that the Attractive Variables (X1) and Facilities (X2) had a positive and significant effect on Decision (Y) both partially and simultaneously. This is evidenced by the results obtained based on hypothesis testing. The results of the t test for attractiveness with a significant level at α = 0.05 with tcount > ttable (6.227 > 1.661) and facilities with a significant level at α = 0.05 with tcount > ttable (5.552 > 1.661). While the results of the F test are proven by a significant level at α = 0.05 with fcount > ftable (52.338 > 3.09).
Co-Authors Rey Sebastian Tarigan Yola Bedyanina Barus