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All Journal SULUH: Jurnal Abdimas Jurnal Riset Manajemen Jurnal Manajemen Bisnis Era Digital
Matheous Tamonsang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Other

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Pengaruh Kualitas Produk, Harga, dan Social Media Marketing terhadap Keputusan Pembelian Produk Skincare Scarlett Whitening dan Minat Beli Sebagai Variabel Intervening Maulidiyah Ayu Saraswati; Matheous Tamonsang
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1810

Abstract

This research was conducted to examine the influence of product quality, price and social media marketing on purchasing decisions for Scarlett Whitening skincare products and purchase intention as an intervening variable (Case study of students from the Faculty of Economics and Business Class of 2020, Wijaya Kusuma University, Surabaya). The population in this study were active students of the Faculty of Economics and Business, Class of 2020, Wijaya Kusuma University, Surabaya. The sample used in this research was 60 respondents with the criteria being female and male respondents aged at least 17 years and respondents who had used and had purchased Scarlett Whitening skincare products. The sample collection technique uses non-probability sampling using purposive sampling, while data collection is carried out using a physical questionnaire. The analysis used is path analysis which is processed using IBM SPSS. The results of this research can be concluded that Product Quality has a partial effect on Purchasing Decisions with a significance value (0.000 < 0.05), Price has a partial effect on Purchasing Decisions with a value of significance (0.019 < 0.05), Social Media Marketing partially influences Purchase Decisions with a significance value (0.000 < 0.05), Purchase interest has a direct influence on Purchase Decisions with a significance value (0.022 < 0.05). Product Quality has a partial influence on Purchase Interest with a significance value of (0.008 < 0.05), Price has a partial influence on Purchase Interest with a significance value of (0.029 < 0.05), Social Media Marketing has a partial influence on Purchase Interest with a significance value of (0.001 < 0.05). Purchase Interest cannot be used as an intervening variable that explains Product Quality on Purchase Decisions with an influence of (0.082 > 0.017), Purchase Interest cannot be used as an intervening variable that explains the influence of Price on Purchase Decisions with an influence of (0.038 > 0.011) and Purchase Interest cannot used as an intervening variable that explains the influence of Social Media Marketing on Purchasing Decisions with an influence of (0.843 > 0.024).
Literasi Keuangan Laku Pandai sebagai Alternatif Bisnis Ibu Rumah Tangga Desa Setro Pratomo, Gigih; Sony Kristiyanto; Matheous Tamonsang
SULUH: Jurnal Abdimas Vol 3 No 2 (2022): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v3i2.2760

Abstract

Laku Pandai's financial literacy has an important role in building character and community institutions in urban and rural areas. The purpose of this social activity is for Laku Pandai literacy as an alternative business for housewives to find out the reality, advantages and financial literacy of Laku Pandai and to identify methods and optimal solutions for Laku Pandai financial literacy as an alternative business to housewives in Setro Village. Menganti District, Gresik Regency. The results show that the main housewives know the Laku Pandai program as a financial bank service product with a good literacy level and some have become Laku Pandai agents. Setro Village has the advantage of a strategic location and constraints on the amount of costs and profit sharing which are much lower than its operational costs as well as the rapid pace of development of mobile banking and financial technology. The community can form a community to improve communication from the community, village officials, academics and the bank to provide stimulus to Laku Pandai agents to improve their performance.
Pengaruh Budaya Organisasi, Kepemimpinan dan Kompensasi terhadap Kinerja Karyawan di Forever Hope Digital Printing Surabaya dengan Kepuasan Kerja sebagai Variabel Intervening Matheous Tamonsang; Shafa Salsabilla Windarto
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.506

Abstract

The purpose of this study is to determine how organizational culture, leadership, and compensation impact employee performance at Forever Hope Digital Printing Surabaya, with job satisfaction as an intermediary. This research was conducted quantitatively with a simple random sampling method, and questionnaires were distributed to 64 respondents. Data analysis was conducted using descriptive analysis and path analysis techniques, which were processed using IBM SPSS Version 20. The results showed that organizational culture, leadership, and individual compensation had a positive impact on employee performance at Forever Hope Digital Printing Surabaya, although not significantly. However, leadership and compensation have a positive and significant impact on employee job satisfaction in the company. In addition, job satisfaction has a positive and significant impact on employee performance. Thus, job satisfaction serves as a mediator that explains the relationship between organizational culture, leadership, and compensation with employee performance at Forever Hope Digital Printing Surabaya.
Co-Authors Gigih Pratomo Maulidiyah Ayu Saraswati Shafa Salsabilla Windarto Sony Kristiyanto