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All Journal Jurnal Riset Manajemen Jurnal Publikasi Manajemen Informatika
Muhammad Orinaldi
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Pengaruh Harga, Lokasi, Suasana Toko (Store Atmosphere) terhadap Keputusan Pembelian : Studi pada Konsumen Koffiekopi Kota Jambi Agnes Ayu Arianda; Rafidah Rafidah; Muhammad Orinaldi
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2216

Abstract

The aim of this research is to analyze the influence of price, location and store atmosphere on consumer purchasing decisions for Koffie Kopi in Jambi City. This type of research is quantitative. The data source for this research is primary data by taking a sample of Koffie Kopi customers in Jambi City. Data collection was carried out among 96 respondents who were Koffie Kopi Jambi City customers. This research uses multiple regression analysis methods. The findings from this research show that: 1. Price has a significant influence on the purchasing decision process of Jambi City Koffie Coffee consumers, 2. Location has a significant influence on the Jambi City Koffie Coffee consumer purchasing decision process, 3. Store Atmosphere has a significant effect on the process Jambi City Coffee Koffie consumer purchasing decisions.
Analisis Peningkatan Kesejahteraan Masyarakat Melalui Usaha Mikro Kecil Dan Menengah Di Kecamatan Pengabuan Kabupaten Tanjung Jabung Barat Agustina Mutia; Muhammad Orinaldi; M Hasan
Jurnal Publikasi Manajemen Informatika Vol. 2 No. 3 (2023): SEPTEMBER: JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v2i3.2078

Abstract

The purpose of conducting this research is to find out how the development of MSMEs in Pengabuan District, West Tanjung Jabung Regency and to find out what are the obstacles that make MSMEs in Pengabuan District, Tanjung Jabung Barat Regency slow to develop and to find out how the government contributes in advancing MSMEs to improve people's welfare in the District. The incineration of West Tanjung Jabung Regency. Fahrudin's Community Welfare Theory. How does a person or individual meet the basic needs of his life, as well as how does one support the opportunity to continue his education and have a better job to support his quality of life. The results of this study indicate that in improving the welfare of the people in Pengabuan District, Tanjung Jabung Barat Regency, it is seen by indicators of welfare, income, education and health. Of the 10 Respondents from Micro, Small and Medium Enterprises interviewed by researchers, many said that the purpose of doing this MSME business was to help the economy in the family, as well as increase income for their husbands and to help meet their daily needs and fulfill their children's education. and health for their families. And in an effort to improve the welfare of business actors, it is hoped that the contribution from the relevant government will advance their business so that their business can develop much better than before.
Co-Authors Agnes Ayu Arianda Agustina Mutia M Hasan Rafidah RAfidah