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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Penelitian Agama Hindu
Damayanti, Ni Wayan Eka
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Religion Humanities Education

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Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepercayaan Pasien pada Rumah Sakit Khusus Gigi dan Mulut Pendidikan Universitas Airlangga Damayanti, Ni Wayan Eka
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 1 (2023): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i1.31-41

Abstract

This study aims to find out how the influence of promotion (advertising. Sales promotion, and public relations) and service quality (Tangibles, Empathy, Reliability, Responsiveness and Assurance) on patient trust (Ability, Benevolence and Integrity) at Hospital Teeth and Mouth Unair. The population in this study were patients who visited RSKGMP Unair. With 100 samples, sampling uses the Slovin formula. The research data collection is in the form of primary data, with questionnaires as research instruments and secondary data in the form of company archives, the dta analysis used is using multiple linear regression, determination test, t test and f test with the help of the SPSS program. From the results of data analysis which includes tests of validity, rebility, and multiple linear regression, the results of the t test show the calculation of t count (9.653)> t table (1,984) and sig. (0,000) <0,05. This means that the Promotion variable has a significant effect on Patient Trust. And the results of the study indicate the calculation of t arithmetic (8.995)> t table (1,984) and sig. (0,000) <0.05. This means that the Service Quality variable has a significant effect on Patient Trust and based on the simultaneous test it is concluded that promotion and service quality together have a significant effect on patient trust with a large influence of 56.6% at RSKGMP Unair. Keywords: Promotion, Service Quality, Patient Trust, Patient, Dental Hospital
Mesangih: Tradisi Potong Gigi Masyarakat Hindu Bali : (Perspektif Kesehatan Gigi dan Mulut) Damayanti, Ni Wayan Eka; Bhattacarya, Wasudewa; Ernawaty
Jurnal Penelitian Agama Hindu Vol 7 No 3 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/jpah.v7i3.2493

Abstract

Hindus consider cutting teeth known as the mesangih ceremony as an important ceremony to signify maturity and to help control lust. The procedure for the traditional tooth-cutting ceremony consists of filing the teeth three times, sharpening them, and then trimming them. This filing is on the four maxillary incisors and two left and right canines. According to published literature, traditional tools such as chisels, hammers, files, and sangian are used to carry out the ritual tradition of cutting teeth. This study aims to clarify the effect of dental filing on oral health. To achieve the research objectives, this study used a descriptive qualitative approach to describe tooth structure. The data source uses primary data, which is based on existing data from books and journals and then associated with the tradition of cutting teeth or mesangih. There are several impacts of cutting teeth on dental health, namely tooth enamel damage, gum damage, and reduced tooth function. There are several ways to avoid the impact of cutting teeth on dental and oral health including (1) need to maintain healthy teeth and mouth from before to after the implementation of mesangih; (2) organize training or procedures for the implementation of mesangih for sangging in terms of spiritual and health meaning. If this data is done, then every Hindu can carry out the tooth-cutting ceremony safely and comfortably in accordance with the rules of hereditary literature without breaking down existing health rules.
Co-Authors Bhattacarya, Wasudewa Ernawaty