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PELATIHAN PEMANFAATAN TIKTOK SEBAGAI UPAYA PENINGKATAN PEREKONOMIAN ANAK MARJINAL LEMBAGA PPAP SEROJA SURAKARTA Wahyuni, Dian; Ayu Azhari, Wulan; Khifata A'yun, Arina; Audi Rachmawati, Zahra; Fuad Hidayat, Marwan; Handini, Oktiana
Adi Widya : Jurnal Pengabdian Masyarakat Vol 7 No 2 (2023): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v7i2.9427

Abstract

Marginalized children in the Seroja Surakarta Women and Children Empowerment Institution (PPAP) have a background of various factors, including poverty, difficulty getting a job, no longer having parents or disabled, no place to live, and low education. Seeing these problems, what is needed by marginalized children is how they can get welfare in the present and in the future, especially in the economic aspect. Therefore the Slamet Riyadi University PKM Team carried out training activities on using the Tiktok application to help these marginalized children to be able to work even if they only used cellphones. Marginalized children will be given knowledge about using the Tiktok application, training to become Tiktok Sellers, namely how they can have an online shop on Tiktok, Host Live Tiktok Shops, namely how they can do live, sell, and Tiktok Affiliate so they can get sales commissions without the need to have prior capital. With this training, children can work even if only at home.
Upaya Peningkatan Perekonomian Anak Marjinal Lembaga PPAP Seroja Surakarta Melalui Pelatihan Kewirausahaan Produk Digital Wahyuni, Dian; Ayu Azhari, Wulan; Khifata A'yun, Arina; Audi Rachmawati, Zahra; Fuad Hidayat, Marwan; Handini, Oktiana
Duta Abdimas Vol. 3 No. 1 (2024): Duta Abdimas: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/abdimas.v3i1.3134

Abstract

Marginalized children at the Seroja Surakarta Women's and Marginalized Children's Empowerment Institution (PPAP) are motivated by various factors, including poverty, difficulty in getting work, no longer having parents or poor people, not having a place to live, and low education. Seeing these problems, what marginalized children need is how they can gain prosperity in life now and in the future, especially in the economic aspect. Therefore, the Slamet Riyadi University PKM Team is carrying out Digital Product Entrepreneurship training activities which are expected to help improve the skills and economy of marginalized children at the PPAP Seroja Surakarta Institute. In implementing the training, marginalized children will be taught how to make digital products, and business management, and marketing these digital products. The implementation methods for this activity include, in the first stage, providing material regarding digital product entrepreneurship, and making digital products, printed invitations. The second stage is creating digital products such as digital invitations, pamphlets, commercial posters and banners. The third stage is creating digital products, product promotional videos, business management training, and marketing of digital products that have been created. And the fourth stage is evaluating the activities that have been carried out. Keywords : Marjinal Clidren, Entrepreneurship Training, Economy