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All Journal Jurnal Manajemen dan Organisasi KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi TIJAB (The International Journal of Applied Business)
Nugraha, Arlan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Is an "Affiliate Marketer a Decent Work for Generation Z in Indonesia?" Nugraha, Arlan; Aulia Pratiwi, Monica; Muharni Ardenis, Dwi; Amany, Nurfatimah; Ahmad, Sarah Sabir; Sukmawati, Anggraini
TIJAB (The International Journal of Applied Business) Vol. 8 No. 1 (2024): APRIL 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I1.2024.51251

Abstract

Background: Affiliate marketers have grown significantly as they serve as promoters, connecting e-commerce platforms with social media audiences and providing profitable income opportunities. Objective: This study assesses the alignment between affiliate marketing practices in Indonesia and the decent work indicator as defined by the International Labor Organization (ILO). Additionally, the study aims to compare respondents' income before and after engaging in affiliate marketing. Method: This study employed random sampling to select a sample of 25 affiliate marketers from the Jabodetabek region in Indonesia. Participants responded to 23 questions developed based on the 11 Decent Work Indicators established by the ILO, utilizing a 1 to 4 ordinal scale. The research utilized k-nearest neighbors clustering analysis to categorize respondents into groups aligning with the ILO's decent work indicators. To assess changes in respondents' income, paired Wilcoxon tests were employed. Results: Exploratory data analysis indicates that Indicators 1 (Employment opportunities) and 7 (Equal opportunity and treatment in employment) align well with ILO's indicators. Cluster analysis confirms that Indicators 1 and 7 share a high-performance group. In contrast, Indicators 6 (Stability and security of work) and 9 (Social security) exhibit the lowest alignment. There is no statistically significant income difference before and after becoming affiliate marketers. Conclusion: Exploratory data analysis indicates that Indicators 1 (Employment opportunities) and 7 (Equal opportunity and treatment in employment) align well with ILO's indicators. Cluster analysis confirms that Indicators 1 and 7 share a high-performance group. In contrast, Indicators 6 (Stability and security of work) and 9 (Social security) exhibit the lowest alignment. There is no statistically significant income difference before and after becoming affiliate marketers. Keywords: Affiliate marketing, Decent work indicators, International Labor Organization, Social security
ANALISIS DAN PERBAIKAN SISTEM KOMPENSASI PADA KAFE ABC DENGAN SISTEM JOB POINT Anggraini, Silviana; Elfriantika, Septia; Wulandari, Ressy Tri; Nugraha, Arlan; Nugraha, Dwi
KOLEGIAL Vol 11 No 2 (2023): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v11i2.194

Abstract

Compensation is a factor that influences why and how people work in an organization. The research object of this group is Cafe ABC. ABC Café is a small and medium sized business engaged in the culinary field located in Pati Regency, Central Java. This UKM has 26 employees with 15 job titles including Restaurant Manager, R&D Manager, HR Manager, Head Kitchen, Head Service, Head Bar, Senior Chef, Junior Chef, Junior Barista, Purchasing Staff, Waitress, Social Media Admin, Cashier, Office Boy, Dishwasher. The research was conducted to analyze and educate the system for determining compensation for employees at the ABC Cafe in accordance with the Pati District Minimum Wage. The method for analyzing the compensation system is on the basis of job values ​​and job grading through salary mapping analysis which consists of two methods, namely overlapping and adhered. Based on the results of the research, the Adhered method is the right method for the compensation system for ABC Café employees.
Pengaruh Affiliate Marketing dan Online Customer Review terhadap Purchase Decision melalui Customer Trust pada Produk Skincare di Jabodetabek Nugraha, Arlan; Widyastuti, Hardiana
Jurnal Manajemen dan Organisasi Vol. 16 No. 2 (2025): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v16i2.57722

Abstract

The advancement of technology and the internet has significantly transformed consumer behavior, particularly in the e-commerce sector for skincare products in Jabodetabek. In 2023, skincare emerged as the top-selling category in e-commerce. This study aims to analyze the impact of affiliate marketing and online customer reviews on the purchase decisions of skincare products in Jabodetabek, with customer trust as an intervening variable. The research sampled 219 Shopee users selected through purposive sampling. Descriptive analysis and SEM-PLS methods were employed using the SmartPLS 4 application. The findings reveal that affiliate marketing and online customer reviews positively and significantly influence purchase decisions, both directly and indirectly through customer trust.
Co-Authors Ahmad, Sarah Sabir Amany, Nurfatimah Anggraini Sukmawati Anggraini, Silviana Aulia Pratiwi, Monica Elfriantika, Septia Hardiana Widyastuti Muharni Ardenis, Dwi Nugraha, Dwi Wulandari, Ressy Tri