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Navigating the Digital Marketplace: A Comprehensive Review of E-Commerce Trends, Challenges, and Innovations Zangana, Hewa Majeed; Natheer Yaseen Ali; Ayaz khalid Mohammed
TIJAB (The International Journal of Applied Business) Vol. 8 No. 1 (2024): APRIL 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I1.2024.54618

Abstract

Background: Comprehensive exploration of e-commerce landscape; Insights drawn from diverse scholarly sources across disciplines. Objective: Examine key themes, including COVID-19 impact, consumer behavior, business models, regulatory challenges, security, privacy, opportunities, and future trends in digital commerce. Method: The methodology involved a comprehensive literature review spanning various disciplines to explore e-commerce. Scholarly sources were gathered from academic databases and journals, focusing on key themes like the COVID-19 impact, consumer behavior, business models, regulatory challenges, security, privacy, opportunities, and future trends. Data analysis identified patterns and trends, with findings organized into distinct sections. Synthesizing and interpreting the results within the e-commerce context, along with peer feedback, ensured the study's rigor and credibility. Results: Uncover sustained shift in consumer preferences influenced by the pandemic; Provide insights into strategic approaches adopted by businesses in the digital marketplace. Conclusion: Anticipate future e-commerce trajectory, discussing emerging trends like metaverse integration, AI, augmented reality shopping, voice commerce, and online-offline convergence; Serve as a guide for businesses navigating challenges, seizing opportunities, and aligning with emerging trends; Offer a comprehensive understanding of the dynamic nature of e-commerce in the digital age. Keywords: Artificial Intelligence; Business; E-Commerce; Marketing.
Mitigating the Risks of Enterprise Software Upgrades: A Change Management Perspective: A Change Management Perspective Zangana, Hewa Majeed; Natheer Yaseen Ali; Marwan Oma
Journal of Innovation Information Technology and Application (JINITA) Vol 6 No 2 (2024): JINITA, December 2024
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/jinita.v6i2.2404

Abstract

Enterprise software upgrades are crucial for maintaining competitive advantage, ensuring security, and enhancing operational efficiency. However, these upgrades often pose significant risks, including system disruptions, data loss, and user resistance. The problem lies in effectively managing these risks to avoid operational setbacks and ensure successful adoption. This paper explores the role of change management in mitigating these risks by offering solutions through strategic planning, stakeholder engagement, and comprehensive training programs. The research employs a mixed-methods approach, integrating quantitative survey results from 185 participants and qualitative insights from 20 in-depth interviews. Results indicate that organizations prioritizing stakeholder engagement, tailored training, and proactive communication achieve higher user satisfaction, improved system performance, and enhanced operational efficiency. These findings provide a framework for best practices in change management that minimize risks and promote successful software upgrades.