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Penggunaan Bahasa Persuasif Pada Wacana Iklan Minuman di Channel SCTV Fatimah, Putri Nurul; Markhamah, Markhamah
Diskursus: Jurnal Pendidikan Bahasa Indonesia Vol 6, No 3 (2023): Diskursus: Jurnal Pendidikan Bahasa Indonesia
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/diskursus.v6i3.22001

Abstract

Grade VIII Students’ Understanding of Types of News Texts Reviewed from the Results of Newspaper Identification Fatimah, Putri Nurul; Markhamah, M
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: The purpose of this study is to describe the types of news texts that can be identified by grade VIII A students from newspapers in the context of learning Indonesian. Methodology: This research uses a qualitative descriptive approach with data collected through documentation. The data source is the identification of newspaper news text types by grade VIII A students. The data analysis process follows three stages: data reduction, data presentation, and conclusion drawing. Results: The study revealed that grade VIII A students successfully identified five types of news texts: (1) direct news texts, (2) in-depth news texts, (3) investigative news texts, (4) interpretive news texts, and (5) opinion news texts. Among these, the most frequently identified type was direct news, comprising 35% of the total. Opinion and interpretive texts each accounted for 21%, investigative texts 14%, and in-depth news texts 7%. Direct news texts were most dominant due to their accessibility, clarity, and relevance to real-life events. Applications/Originality/Value: This study provides insight into students' comprehension of different types of news texts and emphasizes the effectiveness of using newspapers as a learning medium in Indonesian language instruction. It highlights how textual characteristics influence students' ability to recognize various news formats, which can be useful for designing future learning materials and strategies.
Pengaruh Pemasaran Media Sosial Instagram dan Harga Produk Terhadap Keputusan Pembelian Umkm Toko Kopi Tuku Fitriani, Nabila; Fiqriyani, Annisa; Amellia, Dinda; Fadiyah, Nurul; Fatimah, Putri Nurul; Aliyah, Siska Fi Janatin
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11888

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana harga produk dan pemasaran media sosial Instagram mempengaruhi keputusan konsumen untuk membeli dari Toko Kopi Tuku. Menggunakan metodologi kuantitatif, pengumpulkan data melalui kuesioner dari 60 klien Toko Kopi Tuku. Di antara metode analisis yang dilakukan dengan SPSS 29 adalah regresi linier berganda, uji-t, uji F, uji validitas, uji reliabilitas, dan pengujian asumsi klasik. Analisis pengujian pada keputusan pembelian secara signifikan dan positif dipengaruhi oleh pemasaran media sosial instagram (X1). Keputusan pembelian pelanggan bernilai positif signifikan terhadap variabel harga produk (X2). Selanjutnya, seperti yang ditunjukkan oleh persamaan regresi linier berganda, harga barang dan platform media sosial instagram berkontribusi positif dan signifikan terhadap keputusan pembelian.