<![CDATA[ABSTRAK Kondisi sosial sebagian masyarakat khususnya kaum muda terindikasi sedang kehilangan jatidiri, akibat bergesernya nilai-nilai hidup yang hakiki dan adanya pengaruh budaya luar. Penelitian ini membahas tentang upaya penyebaran nilai-nilai karakter pada tari Klangan. Melalui teori Resepsi Encoding-Decoding Stuart Hall, bertujuan mendeskripsikan bagaimana proses penyebaran nilai-nilai karakter pada tari Klangan dan bagaimana khalayak memaknai gagasan tesebut. Penelitian ini merupakan penelitian deskriptif kualitiatif berdasarkan metode Bogdan dan Taylor. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Sumber data terdiri dari data primer berupa hasil wawancara dan data sekunder berupa catatan, buku, tesis, jurnal, foto dan video dan data lapangan. Tujuan penelitian menunjukan nilai-nilai karakter pada tari Klangan antara lain nilai religius, disiplin, tanggung jawab, kerjasama, toleransi, sopan santun dan kewaspadaan. Hasil penelitian menunjukkan bahwa pemaknaan audiens/khalayak terhadap upaya penyebaran nilai-nilai karakter pada tari Klangan beragam: (1) sebagian besar menerima secara utuh wacana yang disebarkan oleh pencipta tari; (2) sebagian lagi menerima, namun menyandinya dengan makna yang berbeda dan (3) audiens/khalayak menolak sama sekali wacana tersebut dan menyandinya dengan caranya sendiri. Kata Kunci: Kondisi Sosial, Tari Klangan, Nilai Karakter, Resepsi Audiens/Khalayak. ABSTRACT THE EFFORTS TO DISSEMINATE CHARACTER VALUES ON KLANGAN DANCE, JUNE 2024. The social conditions of some people, especially young people are indicated to be losing identity, due to the shifting of essential life values and external cultural influences. This research discusses efforts to disseminate character values in the Klangan dance. Through Stuart Hall's Encoding-Decoding reception theory, the research aims to describe how the process of spreading character values in the Klangan dance and how the audience interpreted the idea. This research is a qualitiative descriptive based on the Bogdan and Taylor methods. The techniques of collecting data through observation, interviews and documentation. Data sources consist of primary data in the form of interview results and secondary data in the form of notes, books, thesis, journals, photos and videos, and field data. The purpose of the study shows character values in the Klangan dance, among others, religious values, discipline, responsibility, co-operation, tolerance, courtesy and vigilance. The results of the research show that the interpretation of the audience towards the efforts to spread the character values in the Klangan dance is varied: (1) mostly received the discourse that was distributed by the creator of the dance; (2) Some accepted, but signed it with different meanings and (3) Audience rejected the discourse and signed it in their own way. Keywords: Social Condition, Klangan Dance, Characteristic Values, Audience Reception.]]>
