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All Journal Interaksi : Jurnal Ilmu Komunikasi
Budiarsa, Yohanes Thianika
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Law, Crime, Criminology & Criminal Justice Other

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“MELAWAN KOTAK KOSONG”: ANALISIS MARKETING POLITIK ENAM PASANGAN CALON TUNGGAL PADA PILKADA 2020 DI JAWA TENGAH Sanjaya, Andreas Ryan; Budiarsa, Yohanes Thianika
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): June 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.115-134

Abstract

This study aims to understand the political marketing strategies implemented by campaign teams of single candidates in the contest of 2020 local election. Based on the literature review, there are only a few studies investigating the political marketing of single candidates in Indonesia’s local election. Given that, this study attempted to understand how the campaign teams of six electoral regencies in Central Java undertook their strategies to defeat the empty box. Data were collected by documenting the campaign materials uploaded on social media accounts that are officially registered to the General Election Commission (KPU). In addition, a series of interviews were administered to get data from several campaign team leaders. Afterward, the data analysis was done using the qualitative method. This study found that (1) the message formation process is very dependent on the characteristics of the prospective voters; 2) the campaign leader manages the cyber team to run campaigns through social media more effectively; 3) the campaign team integrates online and offline campaigns to build relationships with potential voters; and 4) the campaign team carries out a special strategy to deal with the power of the empty box movement.
Electric vehicles narratives in public conversation: the underrepresentation of scientific knowledge in media coverage Manalu, S Rouli; Budiarsa, Yohanes Thianika
Interaksi: Jurnal Ilmu Komunikasi Vol 14, No 1 (2025): June 2025
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.14.1.17-40

Abstract

This study examines the representation of electric vehicle (EV) issues in Indonesian mass media to understand how science, policy, and public discourse intersect in the context of sustainable transportation. Through a mixed-method content analysis of three major online news outlets—Kompas.com, Detik.com, and CNN Indonesia—spanning the years 2023–2024, the research reveals that media coverage is dominated by government narratives, focusing heavily on policy initiatives, subsidies, and market trends. Meanwhile, perspectives from civil society, academics, and environmental advocates remain underrepresented. Scientific information—particularly concerning EV lifecycle emissions, battery supply chains, and broader environmental trade-offs—is largely absent or presented without sufficient depth or balance. The study argues that the media must adopt a more inclusive, evidence-based approach to science communication to better inform the public, support democratic participation in policy-making, and promote informed societal engagement with Indonesia’s transition to sustainable transport.
Co-Authors Andreas Ryan Sanjaya, Andreas Ryan Manalu, S Rouli