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All Journal Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Jurnal Publikasi Ekonomi dan Akuntansi
Fenny Rahayu Muchlis
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Media Sosial terhadap Efektivitas Kampanye Sosialisasi Kesehatan di Era Digital Siti Silatur Rahmi; Fenny Rahayu Muchlis
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 1 (2025): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i1.48

Abstract

Social media has become an important tool in disseminating health information to the public. This study aims to analyze the influence of social media on the effectiveness of health socialization campaigns in Indonesia. Using survey methods and in-depth interviews, the results of the study indicate that platforms such as Instagram and TikTok are more effective in reaching the younger generation than traditional media. Interactivity and visualization factors of content play an important role in increasing public understanding and participation.
Pengaruh Ukuran Perusahaan, Leverage, dan Likuiditas Pada Profitabilitas Perusahaan Farmasi Yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2019-2023 Fenny Rahayu Muchlis; Ratnaningrum
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): Mei : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i2.5782

Abstract

This study wants to examine the effect of company size, leverage, and liquidity to the profitability of pharmaceutical companies in Indonesia. The population of this research is all pharmaceutical companies listed in Indonesia Stock Exchange in 2019 to 2023. This sampling method used non-probability sampling particularly purposive sampling. Out of the entire population 12 companies, ten companies met the criteria. The data analysis technique used multiple linear regression processed by application SPSS version 25. The result shows that company size and liquidity have a significant effect on ROA and ROE, Leverage has a significant effect on roa. The research model is able to describe the performance of profitability amounting to 35.5 % roa or for return in equity 20.8 %. We suggest that next research enquiries on all sectors can enlarge the sample by adding other variable as cost structure and innovation. It is expected with this approach to add to the emphasis of the results.
Co-Authors Chyntia Wongso Aidia Lydia Natalia Amul Ratnaningrum Siti Silatur Rahmi