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All Journal Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Fenny Rahayu Muchlis
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Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Media Sosial terhadap Efektivitas Kampanye Sosialisasi Kesehatan di Era Digital Siti Silatur Rahmi; Fenny Rahayu Muchlis
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 1 (2025): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i1.48

Abstract

Social media has become an important tool in disseminating health information to the public. This study aims to analyze the influence of social media on the effectiveness of health socialization campaigns in Indonesia. Using survey methods and in-depth interviews, the results of the study indicate that platforms such as Instagram and TikTok are more effective in reaching the younger generation than traditional media. Interactivity and visualization factors of content play an important role in increasing public understanding and participation.
Co-Authors Chyntia Wongso Aidia Lydia Natalia Amul Siti Silatur Rahmi