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Analisa Sistem Informasi Akuntansi Dan Pengaruh Sosial Media Sebagai Media Promosi Penjualan Rotte Bakery Pekanbaru Afrianti Kartika Putri; Septiana Srinandini; Muhammad Richard Ginting; Zul Azmi
Akuntansi Vol. 3 No. 1 (2024): Maret : Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v3i1.1469

Abstract

The purpose of this study was to determine and analyze the accounting information system and the influence of social media as a promotional medium on the sales of Rotte Bakery, PekanBaru. The target object of this research is Rotte Bakery PekanBaru. This research uses a descriptive method with a qualitative approach with primary data obtained from observations and interviews with the director of the IT department and the marketing department at Rotte Bakery. Based on the results of observations and interviews, this study shows the results that the analysis of accounting information systems and the influence of social media as a promotional medium to increase sales at Rotte Bakery is very helpful for companies in running their business. The sales accounting information system developed by Rotte Bakery, namely Dreampost.id, aims for an ERP (Enterprise Resource Planning) system, there are several sections such as logistics, profit sharing and payroll, cashiers, and sales that have been collected into one in this application. With this application, it helps companies integrate their sales. In addition, social media also plays a role in increasing sales at Rotte Bakery. By making social media a promotional platform, sales at Rotte Bakery increased from 2019 by an average of 30-60%. This shows that social media is very influential on Rotte Bakery's marketing.
Edukasi Pentingnya Pembukuan Bagi Pelaku Umkm Cireng Aisyah di Pekanbaru Rahma Maulida Erizal; Annisa Safitra; Putri Fauzely Mulia; Rafly Armazumi; Richard Ginting; Muhammad Richard Ginting; Siti Rodiah
JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 2 No. 3 (2024): Juli: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v2i3.444

Abstract

Small and medium enterprises (MSMEs) have an important role in the Indonesian economy. Based on a Bank Indonesia report, MSMEs account for 99.99% of the total number of business entities in Indonesia or 56.54 million units. MSME players, especially those with creative economy products, are able to contribute to gross domestic product (GDP) of IDR 852 trillion and absorb a workforce of 15 million people. This approach is used to describe and analyze the importance of bookkeeping for BCireng Aisyah MSMEs in Pekanbaru in depth through interviews, observations and document analysis. The aim of the research is to increase understanding and awareness of MSME players, especially Cireng Aisyah in Pekanbaru, about the importance of good and correct bookkeeping. Quite a lot of Pekanbaru people work as entrepreneurs, especially in the economic sector of micro, small and medium enterprises (MSMEs), such as processed food producers.
Analisa Sistem Informasi Akuntansi Dan Pengaruh Sosial Media Sebagai Media Promosi Penjualan Rotte Bakery Pekanbaru Afrianti Kartika Putri; Septiana Srinandini; Muhammad Richard Ginting; Zul Azmi
Akuntansi Vol. 3 No. 1 (2024): Maret : Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v3i1.1469

Abstract

The purpose of this study was to determine and analyze the accounting information system and the influence of social media as a promotional medium on the sales of Rotte Bakery, PekanBaru. The target object of this research is Rotte Bakery PekanBaru. This research uses a descriptive method with a qualitative approach with primary data obtained from observations and interviews with the director of the IT department and the marketing department at Rotte Bakery. Based on the results of observations and interviews, this study shows the results that the analysis of accounting information systems and the influence of social media as a promotional medium to increase sales at Rotte Bakery is very helpful for companies in running their business. The sales accounting information system developed by Rotte Bakery, namely Dreampost.id, aims for an ERP (Enterprise Resource Planning) system, there are several sections such as logistics, profit sharing and payroll, cashiers, and sales that have been collected into one in this application. With this application, it helps companies integrate their sales. In addition, social media also plays a role in increasing sales at Rotte Bakery. By making social media a promotional platform, sales at Rotte Bakery increased from 2019 by an average of 30-60%. This shows that social media is very influential on Rotte Bakery's marketing.