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All Journal ICO EDUSHA Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Mohammad Riza Pahlevi
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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DETERMINASI INDEKS PEMBANGUNAN MANUSIA TERHADAP PENGELUARAN PERKAPITA Fajar Isnaeni; Mohammad Riza Pahlevi
ICO EDUSHA Vol. 4 No. 1 (2023): The Fourth ICO EDUSHA 2023
Publisher : STAI AN-NAJAH INDONESIA MANDIRI

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Abstract

This research aims to analyze to analyze the determination of the human development index on per capita expenditure in Banyuwangi Regency. The method used is a quantitative approach by analyzing secondary data sourced from the Banyuwangi Regency Central Statistics Agency, data for 2015-2022. Data analysis uses Multiple Regression with the IBM SPSS analysis tool. The research results show that there is a significant influence between the human development index on per capita expenditure in Banyuwangi Regency with a coefficient of determination value of 90.8%. Keywords: Human Development Index (HDI), Per Capita Expenditure, Banyuwangi Regency Abstrak: Tujuan penelitian ini adalah untuk menganalisis determinasi indeks pembangunan manusia terhadap pengeluaran perkapita di Kabupaten Banyuwangi. Metode yang digunakan dengan pendekatan kuantitatif dengan menganalisis data sekunder yang bersumber dari Badan Pusat Statistik Kabupaten Banyuwangi data Tahun 2015-2022 Analisis data menggunakan Regresi Berganda dengan alat analisis IBM SPSS. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara indeks pembangunan manusia terhadap pengeluaran perkapita di Kabupaten Banyuwangi dengan nilai koefisien determinasi 90,8%. Kata Kunci: Indeks Pembangunan Manusia (IPM), Pengeluaran Perkapita, Kabupaten Banyuwangi
EXPERIENTIAL MARKETING SEBAGAI STRATEGI MENCIPTAKAN LOYALITAS GENERASI Z PADA OSING DELES CAFÉ AND RESTO BANYUWANGI Moch Wafi Fakhrial; Permana Agung; Mohammad Riza Pahlevi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2023): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i1.1058

Abstract

This study aims to analyze marketing strategies through experiential marketing carried out by the management of Osing Deles Cafe and Resto Banyuwangi in order to create customer loyalty, especially generation Z. This research is a qualitative research with a case study approach. The research technique was carried out by observing and interviewing predetermined informants. The results of the study show that the marketing strategy carried out by the Osing Deles cafe manager through experiential marketing can be said to have succeeded in creating consumer loyalty, especially the millennial generation. As for the experiential marketing strategy, the first is related to sense experience, namely by designing unique and attractive café interiors, fragrant rooms, tempting food aromas and the availability of live music by bringing in famous singers. The second relates to the feel experience, namely by providing friendly service to customers and providing promotions such as price discounts and purchases 2 get 1 free. The third relates to the think experience, namely by providing a variety of unique food and beverage menus so that consumers have many menu choices to choose from. ordered. The fourth is related to act experience, namely by designing rooms with traditional themes to introduce and preserve the culture of the archipelago, especially the Osing tribe so that young people also know about the rich culture that exists. The fifth relates to relate experience, namely by providing solutions to complaints that customers feel related to services and menus ordered and serving them well.
Co-Authors Fajar Isnaeni Moch Wafi Fakhrial Permana Agung