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All Journal Journal of Language and Pragmatics Studies
Joseph, Ayodele B.
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Radio jingles and the development of healthy eating habits among university students Kyangchat, Samaila Maria; Joseph, Ayodele B.
Journal of Language and Pragmatics Studies Vol. 2 No. 3 (2023): December 2023
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jlps.v2i3.33

Abstract

This study examined how radio jingles affects the development and ability to form good eating habits amongst undergraduate students of mass communication department, Kaduna state university. It looks at how radio jingles might improve the understanding, and encourage the adoption of good eating habits amongst students of mass communication department, thereby raising awareness and understanding on healthy eating habit. The Social Cognitive Theory (SCT) was adopted as the underlying theoretical framework, while the empirical analysis of scholarly articles, books reports that address the influence of radio jingles on healthy eating habit was adopted as the methodology. Amongst other things, the study found that; the exposure of radio jingles in promoting healthy eating habit led to increase in tension amongst mass communication student to engage in healthy eating behavior. The study concludes that; Radio jingles have the potentials to play a significance role in the development and promotion of healthy eating habit among University students. As such it is recommended that collaboration with local radio stations will enhance the wide dissemination of jingles to reach out to a large audience. Thus, efficacy of jingles in the development of healthy eating habit can be maximized by adopting a multi-channel approach, which includes radio broadcasts, social media, and websites.
Social media and women mobilization for community development Ahmad, Sharu Aisha; Joseph, Ayodele B.
Journal of Language and Pragmatics Studies Vol. 2 No. 3 (2023): December 2023
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jlps.v2i3.35

Abstract

The study explored the potential of social media for women mobilization to attain community development. Social media has become a very powerful platform that informs and educates its users. Community development is the advancement and progress of a particular community. Women play a vital role in community development. The study seeks to know the effects of social media in mobilizing women as well as examining how social media can help in women empowerment for community development. For the purpose of this study, the Diffusion of Innovation theory was employed to further expatiate the impact of social media for community development. Conclusively, it can be seen as though social media is very essential in mobilizing women for community development. Social media plays a vital role in enhancing community development. However, government should support programs that empower women. It is recommended that Development Agencies and State Ministry of Women Affairs should increase advocacy visits to women in the communities.
Co-Authors Ahmad, Sharu Aisha Kyangchat, Samaila Maria