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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) International Journal on Advanced Technology, Engineering, and Information System (IJATEIS)
Ahmadian, Sahar
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Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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ENVIRONMENTAL TURBULENCE, PREVIOUS EXPERIENCE, ORGANIZATIONAL CAPACITY FOR CHANGE AND CHANGE PROJECT PERFORMANCE Ahmadian, Sahar; Rastegar, Ali; Malekmohammadi, Vahid
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i1.859

Abstract

There is a growing body of research on the importance of organizational change project performance in the environmental turbulence. However, knowledge about this subject is still limited. To address this gap, this research is an attempt to investigate if environmental turbulence and the previous experience of an organization can influence its capacity for change and influence its performance. To answer this question, a cross-sectional survey was used to gather data for this study. To this purpose, out of 230 experts in one of the organization in Iran, 160 were sent the questionnaires, and data from 156 usable and completed questionnaires were analyzed. The analysis of inferential data was carried out using Partial Least Squares Structural Equation Modeling with the help of Smart PLS software. Finding showed environmental turbulence and its dimensions including intensity, technological turbulence, and market turbulence have a positive effect on organizational capacity for change. Moreover, the previous experience of change affects organizational capacity for change. Data analysis also indicates that this capacity has an effect on the performance of change projects. Different organizations of any size can use the results of this study to increase the performance of change projects.
MAINTENANCE AND REPAIRS SYSTEM OF AUTOMOTIVE INDUSTRY FOR SUSTAINABLE INTERNATIONALIZATION Ahmadian, Sahar; Alabdullah, Tariq Tawfeeq Yousif; Motaghian, Iraj
INTERNATIONAL JOURNAL ON ADVANCED TECHNOLOGY, ENGINEERING, AND INFORMATION SYSTEM Vol. 2 No. 2 (2023): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/ijateis.v2i2.804

Abstract

The current article investigates the maintenance and repair system within Iran's automotive industry in the context of internationalization and proposes a prioritization model. This study employs the Gogus & Boucher and Chang extent analysis methods to calculate suitability percentages and significant weights, based on a sample of 17 experts from Bahaman Car Manufacturing Co. The proposed model comprises three levels: 1) factors influencing system internationalization; 2) indicators related to cost, speed, capability, and mission compatibility; and 3) sub-criteria for each indicator. The adoption capability holds the highest weight (0.639), followed by implementation speed (0.612), alignment with the organization's mission (0.454), and implementation cost (0.454). Notably, the primary contributors to cost are confidence and supplier competence, while employee competency and responsiveness play crucial roles in speed. The study highlights flexibility as a key competency, with mission compatibility predominantly influenced by IT infrastructure and self-control MR. This research contributes fresh insights to the understanding of effective global growth strategies by shedding light on enhancing the readiness of the maintenance and repair system for internationalization within Iran's automotive industry.
ORGANIZATIONAL SILENCE, ORGANIZATIONAL TRUST, AND ORGANIZATIONAL COMMITMENT: Business Ahmadian, Sahar; Astrabeh, Saeed; Ejrami, Mohsen
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.817

Abstract

Organizational silence limits the effectiveness of organizational decisions and change processes. This is a problem that is currently plaguing organizations, and it causes most organizations to suffer from very little employee comments and opinions that can reduce the effect of organizational trust on organizational commitment. Therefore, the present research investigates the mediating role of organizational silence and its dimensions including; Deviant silence, Disengaged silence, Diffident silence, Defensive silence, Relational silence, and Ineffectual silence in the effect of organizational trust on organizational commitment. The method of collecting information was a standard questionnaire. The statistical population of the research includes 75 experts of Automotive Company in Iran. The questionnaire was distributed among 75 people and finally 70 questionnaires were returned healthy and analyzable. For the statistical analysis in the inferential statistics section of the research, all the analyses were done using the structural equation technique and the partial least squares method with the help of SMART PLS software. The results of data processing showed that relational silence, diffident silence, and deviant silence play a mediating role in the effect of organizational trust on organizational commitment. Other research results did not confirm the mediating role of defensive silence, ineffectual silence, and disengaged silence in the effect of organizational trust on organizational commitment. The results of the research can be used for automotive company's managers to identify the types of silences that exist in the organization and increase the organizational trust and commitment of company employees
BRAND ATTACHMENT, BRAND EXPERIENCE, BRAND IMAGE, PERCIEVED QUALITY, PERCEIVED VALUE, AND BRAND LOYALTY Ahmadian, Sahar; Sahraei, Bashir; Khosro, Shekoufeh Khojasteh
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.863

Abstract

This research investigated the relationship between brand attachment, brand experience, and brand image, and their influence on perceived quality, perceived value, and brand loyalty, with a specific focus on the Mashhad Leather brand in Iran. Employing an applied and descriptive research approach, the study utilized a comprehensive survey method facilitated by a standard questionnaire to gather data from a diverse group of 386 Mashhad Leather consumers. Leveraging the SmartPLS software for rigorous analysis, the study uncovered several crucial findings that shed light on the dynamics between the aforementioned variables. The results underscore the substantial impact of brand attachment, brand experience, and brand image on the perceived quality of Mashhad Leather products, highlighting the significance of emotional and experiential connections in shaping consumer perceptions. Additionally, the study reveals a robust correlation between perceived quality and perceived value, indicating that consumers' judgments of product excellence significantly shape their assessment of the brand's worth. Notably, the research findings establish perceived value as a key driver of brand loyalty, emphasizing the pivotal role it plays in fostering enduring customer-brand relationships.
FACTORS INFLUENCING CUSTOMERS’ ACCEPTANCE OF INTERNET SERVICES IN IRAN Khodayari, Samira; Hatami, Hojat; Ahmadian, Sahar
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i3.943

Abstract

The purpose of this research is to investigate the factors influencing customers’ acceptance of internet services in sports electronic stores in Iran, Tehran Province. In this research, it will highlight the role of content marketing, trust, innovation, website design, ease of use, and evaluation of the company's internet services. In this way, managers can improve the acceptance of such services of the company and provide the basis for making profit and increasing their market share. This research is an applied research, in terms of the data collection method, it is a descriptive survey research and the data collection tool is a standard questionnaire. The population of this research includes managers and employees of selected sports equipment stores in Tehran, for statistical analysis. SPSS software is used for data analysis. The research finding showed that the variable of content marketing, trust, innovation, website design, ease of use, and attitude has a positive effect on company's internet services acceptance. The findings of the research may be used for customers’ acceptance of internet services in sports equipment stores in Iran.
Co-Authors Alabdullah, Tariq Tawfeeq Yousif Astrabeh, Saeed Ejrami, Mohsen Hatami, Hojat Khodayari, Samira Khosro, Shekoufeh Khojasteh Malekmohammadi, Vahid Motaghian, Iraj Rastegar, Ali Sahraei, Bashir