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All Journal Aghniya: Jurnal Ekonomi Islam Proceeding International Seminar of Islamic Studies
Mella, Sinta Misda
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Religion Arts Astronomy Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

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Pengaruh Kesadaran Halal terhadap Minat Beli Kosmetik Halal Mella, Sinta Misda
AGHNIYA : Jurnal Ekonomi Islam Vol 6, No 1 (2024): AGHNIYA: Jurnal Ekonomi Islam
Publisher : Faculty of Islamic Religion, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/aghniya.v6i1.20784

Abstract

Halal cosmetics are products that are increasingly in demand because of consumers' concern about product conformity with religious and health principles. Awareness of halal cosmetic products is an important factor in influencing consumer buying interest. This research aims to identify the influence of halal awareness on interest in purchasing halal cosmetics among consumers. The data collected was analyzed using regression techniques to test the relationship between halal awareness variables and interest in buying halal cosmetics. The research results show that the level of halal awareness significantly influences interest in purchasing halal cosmetics. The implication of this research is the importance of marketing that emphasizes the halal aspects of cosmetic products to attract the interest of consumers who care about the halalness of the products they use.
THE EFFECTIVENESS OF IMPLEMENTING ISLAMIC LEADERSHIP IN BMT CIVIL SOCIETY OF NORTH SUMATRA Basyar, Hibban; Mella, Sinta Misda; Hayati, Isra
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This research aims to determine the effectiveness of the application of Islamic leadership in the Civil Society BMT of North Sumatra. This research was carried out using qualitative research consisting of interviews, observation and documentation. The results of this research show that the Islamic leadership of North Sumatra Civil Society BMT (MASDA SUMUT) is one of the sharia financial services cooperatives that plays a role in increasing community economic empowerment. Islamic leadership BMT Civil Society of North Sumatra (MASDA SUMUT) uses a type or model of leadership in which this leadership provides freedom in completing tasks or work, provides confidence in the work of its employees, provides freedom of opinion, provides opportunities to provide suggestions for a decision. Leadership in Islam does not only explain that a leader must carry out his leadership with the rules that a leader must have. Islam means that leaders who carry out their leadership must also be accompanied by love in guiding and controlling the people. It can be concluded that the application of Islamic leadership has provided positive results in several aspects such as Economic Empowerment, Transparency and Accountability, and improving the quality of human resources.
Co-Authors Basyar, Hibban Isra Hayati