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All Journal LADU: Journal of Languages and Education
Rumsant, Fayra Adzanie
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Education Languange, Linguistic, Communication & Media

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Need Analysis of Primary School Promotion Media Rumsant, Fayra Adzanie; Helmanto, Fachri; Ichsan, Muhammad
LADU: Journal of Languages and Education Vol. 4 No. 4 (2024): July-August
Publisher : Mitra Palupi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56724/ladu.v4i4.280

Abstract

Background: In an increasingly competitive world of education, the importance of school promotion is increasingly felt. Schools must be able to compete to attract prospective students and parents. Purpose: This research aims to determine the needs of schools in carrying out promotions. Design and methods: This study used qualitative research methods. Needs analysis is based on the Hutchinson & Waters model which focuses on aspects necessities, lacks, and wants. Interviews were conducted with four PPDB administrators including teachers, PPDB Chair, and School Administrative Staff. The analysis technique used is thematic analysis, while validation is carried out using member checking. Results: The results of the study show that schools need promotions in printed form. With this, schools can achieve their promotional goals in a more widespread and efficient manner.
Co-Authors Fachri Helmanto Muhammad Ichsan