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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Ayim, Bertha
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Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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PLANT FIBERS: EXPLORING HANDMADE PAPER IN GHANA Adashie, Michael; Kushiator, George; Ayim, Bertha
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 2 No. 11 (2023): October
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i11.1434

Abstract

Handmade papermaking technology was mass accepted and considered as one of the very valuable commodities in the papermaking industry. After industrialization, handmade papers were replaced by wood pulp-based machine-made papers which destroyed the production of handmade papers. Consequently, industrialized production of paper has wrecked handmade paper production. This situation has also resulted in encouraging dependency on the importation of foreign materials in the teaching and creation of art. This presents a problem regarding sustainability especially in the area of good sources for cellulose-yielding plants that grow at fast rates due to global warming. In view of the above, the study employs a practice-based research methodology. In this exploration, twenty-two plants were collected and experimented with to test their ability to produce good sheets of paper in Ghana. The results showed an interesting array of sheets of different shades and strengths that can be used for artistic purposes. It is eco–friendly, biologically degradable, and can be recycled and affordable. It is recommended that artists, small and medium-scale enterprises, and local industries in Ghana see the value and encourage the use of handmade paper production as a traditional technology for its social, economic, and environmental benefits.
MOTION GRAPHICS APPLICATIONS: EXPLORING CONCEPTUAL LOGO DESIGN IN GHANA Ayim, Bertha; Adashei, Michael; Kushiator, George; Tetteh, Prince; Howard, Ebenezer
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 2 No. 11 (2023): October
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i11.1439

Abstract

The development of motion graphics techniques in the 20th Century has transformed the discipline of the static graphics industry. Logo designing in Ghana almost lacks a conceptual framework, therefore, this paper explores the use of motion graphics as a conceptual framework for logo designing. Through studio practice and critical observation, the study revealed the difficulty of local designers within the informal sector in producing conceptual logos for clients. Using a simple random technique, fifty (50) designers were selected from the printing and advertising firms in the Kumasi metropolis where the participants were taken through conceptual logo designing. The study established that designers need great background knowledge of the clients and their competitors in order to come out with conceptual logos that can bring out hidden messages for viewers to understand. This can only be achieved through careful design planning and execution. The study therefore recommends that the effective designing of a conceptual logo should include the conglomeration of visuals and text.
POLITICAL PROPAGANDA ADVERTISEMENT ON THE ELECTORATES: EXAMINING THE EFFECT OF CAMPAIGN STRATEGIES IN GHANA Kushiator, George; Mawusie, Samuel; Adashie, Michael; Ayim, Bertha
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 2 No. 11 (2023): October
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i11.1458

Abstract

This study focuses mainly on the review of literature regarding political parties and their strategies using visual design elements in political propaganda advertisements which has been in practice for many decades. Research has shown that visual design elements have a significant impact on people's perception and behaviour. Political advertisements use visual design elements to create a lasting impression on the electorates' minds. Political parties employ various graphic art products, such as posters, billboards, and flyers, with text and images as powerful visual communication tools to shape the opinions and decisions of the various types of electorates during election campaigns. While political advertising is widespread in modern elections, there exists a notable knowledge gap regarding the precise extent and ways through which these advertisements influence voter behaviour. Advertisementsual design elements in political advertisements are a critical aspect of modern political campaigns. The visual design elements are used to attract attention, convey messages, and influence the electorates' decision-making process. The study aims to contribute to the existing body of knowledge on political propaganda and inform political campaigns' strategies. This study also aims to fill a knowledge gap by investigating the extent and ways through which these political advertising influences voter’s behaviour. This study seeks to explore the effects of visual design elements such as billboards, posters, and flyers in political propaganda advertisements on the electorates' decision-making process. The outcome and discussions of this study would have implications for political parties and advertisers seeking to effectively influence the electorates' decision-making in Ghana-Kumasi.
Co-Authors Adashei, Michael Adashie, Michael Howard, Ebenezer Kushiator, George Mawusie, Samuel Tetteh, Prince