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BUILDING COMPETITIVE ADVANTAGE THROUGH IMPLEMENTING TOTAL QUALITY MANAGEMENT IN FAST-MOVING CONSUMER GOODS MANUFACTURING COMPANIES IN INDONESIA Cahya Purnawidya, Yosua; Toto Raharjo, Susilo
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 2 No. 12 (2023): November
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i12.1544

Abstract

Business competition today is very tight and unavoidable. One industrial sector that is not immune from business competition is the consumer products industry which produces daily necessities. The consumer products industry has a fast product turnover in the market. This kind of industry is grouped into the Fast-Moving Consumer Goods (FMCG) industry. The research objective is how to build competitive advantage through the implementation of total quality management in fast moving consumer goods manufacturing companies in Indonesia..The samples from this research are managerial personnel with supervisory positions, or managers of manufacturing companies in the FMCG industry in Indonesia. Determining the sample uses nonprobability sampling with purposive sampling criteria where the researcher provides limits for the sample (Sugiyono, 2016).The minimum sample is 5-10 times the number of indicators, this research uses 23 indicators (23 indicators x 7 = 161 samples).The analysis tool uses AMOS 22.00 Structural method Equations Modelling. Research findings show that there is a significant positive influence of TQM implementation with dimensions of focus on leadership, strategic planning, and customer focus on product quality with a p-value marked *** approaching zero < 0.05 (H1 is accepted). There is.influence.significant implementation of TQM with dimensions of focus on leadership, strategic planning, and customer focus towards competitive advantage with.mark.p-value.as big as.0.001 (H2 accepted). There is.influence.product quality has a significant impact on competitive advantage with.p-value of.0.041 (H3 accepted). From direct effect and induced testsIt is known that the direct effect of TQM on competitive advantage is 0.331 and the indirect effect of TQM implementation oncompetitive advantagethrough product quality (mediation variable) of 0.462, meaning the mediation was successful. Product quality is able to mediate between TQM implementation and competitive advantage.
Analysis of Entrepreneurial Orientation, Environmental Adaptability, and Strategic Orientation on Business Performance Through the Mediation of Competitive Advantage Berliana, Ling Ling; Toto Raharjo, Susilo
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 20 No 2 (2025): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v20i2.28333

Abstract

This study aims to analyze the influence of entrepreneurial orientation, business environment adaptability, and strategic orientation on competitive advantage and business performance, and to examine the mediating role of competitive advantage. The research involved 66 coffee shop entrepreneurs in Tegal Regency selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results show that entrepreneurial orientation significantly affects competitive advantage (0.253; t = 2.273; p = 0.025) and business performance (0.268; t = 2.281; p = 0.023). Business environment adaptability also significantly influences competitive advantage (0.434; t = 4.125; p = 0.000) and business performance (0.237; t = 1.984; p = 0.048). Strategic orientation has a positive effect on competitive advantage (0.362; t = 3.236; p = 0.001) and business performance (0.238; t = 1.994; p = 0.046). Competitive advantage significantly affects business performance (0.362; t = 2.736; p = 0.006) and mediates the influence of entrepreneurial orientation (p = 0.039), environmental adaptability (p = 0.035), and strategic orientation (p = 0.031) on business performance. These findings highlight the importance of competitive advantage as a mediating and strategic factor in improving business performance in dynamic market environments
Strategies of Micro, Small, And Medium Enterprises To Be Able To Compete In The International Market Ika Cahyani, Lely; Toto Raharjo, Susilo
Return : Study of Management, Economic and Bussines Vol. 2 No. 4 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i04.81

Abstract

The development of the number of MSMEs that continue to increase every year is not directly proportional to the contribution of the country's export value. One of the low contributions of export value is influenced by MSMEs which are still having difficulty starting market expansion abroad. The purpose of this study is to find out the strategy of MSMEs to be able to internationalize and be able to compete abroad. This study uses qualitative methods using a phenomenological approach. Qualitative data was obtained through in-depth interviews with 3 MSMEs in Central Java that have successfully exported. The results showed that various things can affect the three MSMEs, namely by overcoming export barriers, receiving leverage from the government, and having competitive advantages to be able to successfully export and survive in the international market.
Strategies to Control Intention to Quit Safety Field (Phenomenological Study of a Nickel Smelter Company in Indonesia) Qadri, M. Hasanul; Toto Raharjo, Susilo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4396

Abstract

The rapid progress of business creates competitive competition, encouraging modern business industries to implement an Occupational Health Safety Environment (OHSE). Data on work accidents in Indonesia shows the need for attention to work safety aspects. Certifications such as SMK3 ISO 14001 and 45001 become investors' assessments of corporate governance. Employee intention to quit can significantly impact costs and organizational stability. The role of the safety field at PT XYZ as an accident supervisor and countermeasure is crucial. However, the increase in turnover in this field shows various challenges, including remote location and lack of management follow-up. This study highlights demographic variables, job satisfaction, and individual variables as potential causes of turnover. The research method used in this study is descriptive with a qualitative approach. Through the research, factors of dissatisfaction among safety field employees were found, such as the cost of leave travel, lack of trust in leaders, and differences in safety standards. These factors are the cause of the Intention to Quit. The HRGA Department's turnover handling involved recruitment strategies, increased comfort, and exit interviews. However, the implementation of HRGA programs is considered not optimal due to the immature condition of the company.