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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Baiden, Sarah
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Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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THE IMPACT OF SLOW AND CIRCULAR FASHION ON CONSUMERS’ CHOICE OF CLOTHING APPAREL Daah Siaw, Stella; Opoku, Moses; Baiden, Sarah
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 4 (2024): March
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i4.1844

Abstract

In the current period characterised by heightened awareness of environmental sustainability and ethical consumerism, the fashion industry is undergoing a significant transformation as it embraces slow and circular fashion practices. This development has been very promising due to the environmental dangers associated with fast fashion. There are many factors that shape consumer preferences within the context of sustainable fashion. The emergence of slow fashion, which is defined by deliberate consumption and ethical manufacturing and circular fashion, prioritises closed-loop systems and responsible end-of-life practices, have presented an attractive and a new dimension of producing environmental-friendly fashion for consumers. Irrespective, of the global efforts in protecting the environment through the right choice of clothes, which is supported by the slow fashion paradigm, some people are still glued to fast fashion model without necessarily considering its associated impacts. This study examines the impact of slow and circular fashion on customers' clothing choices and their effects on the environment. Again, it underscores the psychological, social, economic, and environmental issues that influence the adoption of slow and circular fashion. Data were obtained via online questionnaire. The study revealed that the development of slow and circular fashion models among customers has been impeded due to a deficiency in proactive communication from various retailers who contribute to the sustainability mission.
EXPLORING THE APPLICATION OF ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGIES IN THE FASHION INDUSTRY: A CASE OF GARMENT CONSTRUCTION IN KUMASI, GHANA. Opoku, Moses; Dickson, Adom; Baiden, Sarah; Oppong, Diana; Isemikon Cyril-Egware, Pamela
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 8 (2024): July
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i8.2287

Abstract

This study explores the use of artificial intelligence (AI) technologies in the fashion industry, specifically focusing on garment construction in Ghana. Again, it examines how AI impacts key stages of garment production, including style development, body measurements, pattern making, lay planning, cutting, assembling, and packaging. It employed both quantitative data from surveys and qualitative insights from interviews with fashion designers, manufacturers, and industry experts. The findings indicate that AI technologies are most widely adopted in style development and pattern making, where they significantly enhance design efficiency and precision. However, adoption rates are lower in cutting, assembling, and packaging due to high initial costs and technical complexity. The study also identifies significant barriers to AI adoption, such as financial constraints, lack of technical expertise, and cultural resistance to change. The implications of these findings suggest that AI technologies have the potential to transform garment construction processes, improve efficiency, reduce waste, and increase competitiveness in the fashion industry. This study contributes to the existing literature by providing empirical data on AI adoption in the Ghanaian fashion industry, and clearly indicates the need for future study to explore regional differences, long-term impacts, and strategies to integrate AI technologies while preserving traditional craftsmanship in garment making.
Co-Authors Daah Siaw, Stella Dickson, Adom Isemikon Cyril-Egware, Pamela Opoku, Moses Oppong, Diana