Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi
Putri Mega Utami
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Healthy Lifestyle Dan Brand Ambassador Terhadap Keputusan Pembelian Dengan Niat Beli Sebagai Variabel Mediasi Putri Mega Utami; RA Nurlinda
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 4 (2023): OKTOBER: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v1i4.907

Abstract

This study examines the direct effect of healthy lifestyle and brand ambassadors on purchasing decisions with purchase intention as a mediating variable. Primary data was collected using the survey method by distributing questionnaires to respondents who know NCT Dream as a brand ambassador and have bought and consumed Lemonilo instant noodles. Questionnaires were collected as many as 160 respondents using purposive sampling method. Furthermore, the data is then processed by the method of path analysis, it shows that a healthy lifestyle has an effect on purchase intentions, but brand ambassadors have no effect on purchase intentions. Meanwhile, healthy lifestyle and brand ambassadors influence purchasing decisions. The results also show that a healthy lifestyle influences purchase decisions through purchase intention, but purchase intention does not become a mediating variable between brand ambassadors and purchase decisions. The results of this study are expected to provide input to Lemonilo companies to utilize marketing strategies to increase consumer purchase intentions, as well as offer various promotions that can increase purchasing decisions for Lemonilo instant noodles.
Pengaruh Healthy Lifestyle Dan Brand Ambassador Terhadap Keputusan Pembelian Dengan Niat Beli Sebagai Variabel Mediasi Putri Mega Utami; RA Nurlinda
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 4 (2023): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i4.2574

Abstract

This study examines the direct effect of healthy lifestyle and brand ambassadors on purchasing decisions with purchase intention as a mediating variable. Primary data was collected using the survey method by distributing questionnaires to respondents who know NCT Dream as a brand ambassador and have bought and consumed Lemonilo instant noodles. Questionnaires were collected as many as 160 respondents using purposive sampling method. Furthermore, the data is then processed by the method of path analysis, it shows that a healthy lifestyle has an effect on purchase intentions, but brand ambassadors have no effect on purchase intentions. Meanwhile, healthy lifestyle and brand ambassadors influence purchasing decisions. The results also show that a healthy lifestyle influences purchase decisions through purchase intention, but purchase intention does not become a mediating variable between brand ambassadors and purchase decisions. The results of this study are expected to provide input to Lemonilo companies to utilize marketing strategies to increase consumer purchase intentions, as well as offer various promotions that can increase purchasing decisions for Lemonilo instant noodles.
Adaptasi Dan Fenomena Culture Shock Pada Mahasiswa Pmm (Pertukaran Mahasiswa Mardeka Mandiri) Di Universitas Muhammadiyah Pringsewu Putri Mega Utami
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i2.2594

Abstract

Exchange students can be said to take place in an area that is temporary, moving and living in an unknown place, student concerns when each lifestyle is handled differently from culture shock to the culture of the new environment from the previous environment. Therefore, adjustments are needed to be able to adapt and communicate effectively with the surrounding community. Where cultural and environmental differences that will be faced include speech, behavior, language, food, weather and lifestyle. This research uses a qualitative research method with a phenomenological approach with data collection techniques carried out by interviewing 5 students from outside Lampung Province (Pringsewu). The results of this research show that the participants experienced 2 types of culture shock faced by students. First, language is the first inhibiting factor in communicating, language is important in effective communication, and participants barely understand and are not used to conversations using Javanese. This is because most of the Pringsewu community uses Javanese rather than Lampung. Second, the environment, which is the culture shock factor for PMM students, namely in terms of weather, time of day and the lifestyle of local residents. Adaptation efforts are made by increasing intense interaction, studying and understanding the language and culture of the local community. That way we can interact and relate to other people better, understand how they think and feel, and build better relationships. The ability to communicate effectively and understand an individual's culture and personality greatly influences the results which depend on each individual's competence.
Co-Authors RA Nurlinda