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All Journal Jurnal Riset Manajemen dan Ekonomi
Bunga Dwi Anjani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Persaingan Gojek Dalam Mode Tranportasi Online Guna Meraih Keunggulan Yang Kompetitif Dalam Peningkatan Pajak Daerah Bunga Dwi Anjani; Muhammad Irwan Padli Nasution
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 1 (2024): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i1.1002

Abstract

Currently Go-jek is an application for many services. This research aims to determine the influence of Go-Jek's business model transformation to preserve the company's competitive advantage in economic development from various customer perspectives. The competitive strategies and policies implemented as well as company synergies determine the achievement of results. The competitive strategy is intended to look objectively at the company's internal and external conditions to gain excellence in its field which is a means of achieving long-term and sustainable goals by prioritizing service quality, managing customer expectations, providing customer service, providing information about Gojek online services to customers and building a culture. online transportation services needed by the community
Co-Authors Nasution, Muhammad Irwan Padli