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All Journal Jurnal Riset Manajemen dan Ekonomi
Niken Mardhatillah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Relationship Quality Terhadap Loyalitas Nasabah KPR Subsidi Pada Bank PT. Bank Tabungan Negara (Persero) Tbk Cabang Padang Niken Mardhatillah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1512

Abstract

The main goal of the bank is to make customers loyal to the bank. For this reason, every bank must always pay attention to the needs and desires of customers and try to fulfill their expectations in a better and more satisfying way than other competing banks do. Loyal customers are a banking company's asset, therefore banking companies must build better relationships with each of their customers, namely by building customer loyalty and maintaining and maintaining them so that they do not turn to other banking companies.
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