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All Journal Jurnal Riset Manajemen dan Ekonomi
Nurfitri Oktaviani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian: Survei Rumah Makan Ramayana Solo Nurfitri Oktaviani; Sumaryanto Sumaryanto
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 3 (2024): Juli : JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i3.2114

Abstract

This research is a survey of consumers of Ramayana Solo restaurants. The type of data used is quantitative data. The data source used is primary data. The population in this study were consumers who had visited the Ramayana Solo restaurant. The number of samples used in this study were 100 people. This data collection technique uses a questionnaire. This data analysis uses multiple linear regression tests, t tests, F tests, and determination coefficient tests. The t test results show that the price (X1) price has a significant effect on purchasing decisions, product quality (X2) has a significant effect on purchasing decisions and service quality (X3) has a significant effect on purchasing decisions
Co-Authors Aminuyati