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All Journal Jurnal Riset Manajemen dan Ekonomi
Ghalib Al Aziz
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi, Kualitass Produk dan Persepsi Harga Terhadap Keputusan Pembelian Tepung Beras Rose Brand: Studi Kasus pada Konsumen Tepung Beras Rose Brand di DKI Jakarta Ghalib Al Aziz; Kartini Istikomah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2373

Abstract

This research aims to determine the influence of promotion, product quality and price perception on purchasing decisions among consumers of Rosebrand Rice Flour in DKI Jakarta. Type of quantitative research. The population in this study is unknown. The sample used in this research was 97 respondents, with a direct to project sampling system method and using the lemeshow formula. In this research, the data was analyzed using the SPSS version 27 program and Microsoft Excel 2021. The research results showed that simultaneously promotion, product quality and price perception had a significant effect on purchasing decisions. Partially promotion has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, and partially price perception has a significant effect on purchasing decisions.
Co-Authors Kartini Istikomah