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All Journal Safari : Jurnal Pengabdian Masyarakat Indonesia JEBD
Titin Wardaini
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Arts Humanities Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Public Health Other

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Pengaruh Membangun Budaya Organisasi dalam Meningkatkan Produktivitas untuk Memenuhi Kepuasan Pelanggan CV Family Group Kerupuk Jangek Zahra Nadhira Islamy; Titin Wardaini; Syukri Ramadhan; Adiprana Mahendra; Adrianto Nurul Rizky; Vivi Nila Sari
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2024): Juli : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v4i3.1605

Abstract

This community service aims to determine the effect of building organizational culture in increasing productivity to meet CV Family Group customer satisfaction. Organizational culture has an influence on increasing the productivity produced by employees. Good productivity greatly determines customer satisfaction. The problems found when conducting research were: uncertain supply of raw materials, less strategic location, and many competitors who have similar businesses. The solution to this problem is to look for other suppliers so that there is no shortage of raw materials, the products produced must always be of good quality and taste good so that customers are satisfied and the business is able to compete in market share. This article was prepared by observation, collecting data in interviews, and documentation. The results of this research show that customer satisfaction depends on the products produced and the services provided by employees.
Penerapan Customer Relationship Management Dalam Meningkatkan Loyalitas Pelanggan UMKM Ayam King Geprek Cabe Hijau Rahmadani Safitri, Fadila; Nadia Indrawan; Titin Wardaini; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Laporan kerja praktik ini membahas penerapan Customer Relationship Management (CRM) dalam meningkatkan loyalitas pelanggan pada UMKM Ayam King Geprek Cabe Hijau di Padang, Indonesia. Kegiatan ini merupakan bagian dari program Praktek Kerja Lapangan (PKL) oleh mahasiswa Universitas Putra Indonesia “YPTK” Padang, yang bertujuan menjembatani teori akademik dengan praktik bisnis di lapangan. Fokus kegiatan adalah memberikan strategi CRM untuk mendukung pengembangan usaha dan meningkatkan retensi pelanggan. Melalui sosialisasi dan pelatihan, tim PKL memperkenalkan konsep CRM serta pemasaran digital melalui platform e-commerce kepada pemilik dan karyawan usaha. Hasil kegiatan menunjukkan dampak positif terhadap motivasi karyawan, peningkatan pemahaman dalam menjalin hubungan dengan pelanggan, serta meningkatnya visibilitas dan loyalitas pelanggan terhadap usaha. Program ini turut berkontribusi pada perkembangan UMKM dan menjadi dasar bagi inisiatif bisnis strategis selanjutnya.
Co-Authors Adiprana Mahendra Adrianto Nurul Rizky Charli, Chintya Ones Nadia Indrawan Rahmadani Safitri, Fadila Syukri Ramadhan Vivi Nila Sari Zahra Nadhira Islamy