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All Journal Doktrin: Jurnal Dunia Ilmu Hukum dan Politik
Niken Eka Angelina
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Law, Crime, Criminology & Criminal Justice

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Perlindungan Hukum Merek Ms Glow Dengan Ps Glow - Urgensi Perlindungan Hukum Merek Dagang Niken Eka Angelina; Wayu Febiyansastin; Gideon Faith S
Doktrin: Jurnal Dunia Ilmu Hukum dan Politik Vol. 2 No. 4 (2024): Oktober : Jurnal Dunia Ilmu Hukum dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/doktrin.v2i4.3597

Abstract

Brand is an important element of a company's identity and success. As business competition becomes increasingly fierce, legal protection of brands becomes very important to maintain business continuity. This article examines the urgency of brand protection through a case study of the MS Glow and PS Glow brands. The main focus is on legal protection of brands to prevent actions that infringe intellectual property rights, avoid financial losses and maintain brand integrity. By analyzing this case, this article highlights the importance of effective laws in protecting the interests of brand owners, encouraging innovation, and ensuring fairness in a dynamic business environment.
Co-Authors Gideon Faith S Wayu Febiyansastin