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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Syofya, Heppi Heppi
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Economics, Econometrics & Finance

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The Effect of Marketing Capability and Financial Capability on Improving Coffee Commodity Performance and Implications for Value Added in Kerinci Regency Syofya, Heppi Heppi; Syofya, Heppi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2321

Abstract

This research study investigates the effect of marketing capability and financial capability on improving coffee commodity performance and its implications for value added in Kerinci Regency. A quantitative research approach was used, and data were collected from 110 coffee industries through a structured survey. Data were analyzed using Smart-PLS 4 software, using confirmatory factor analysis and path analysis. The results showed significant positive relationships between marketing capability and coffee commodity performance, financial capability and coffee commodity performance, marketing capability and value-added, and financial capability and value-added. The findings highlight the importance of marketing capabilities and financial capabilities in improving coffee commodity performance and generating added value. This study provides practical implications for coffee industry stakeholders and suggests strategies to strengthen marketing and financial capabilities to improve performance and value creation in the coffee industry. However, it is important to consider the limitations of this study, such as the specific geographical context and reliance on self-reported data. Future research could replicate this study across different regions and use a mixed-methods approach to gain a more comprehensive understanding
How Coffee Entrepreneurs in Kerinci Impact Local Economic Empowerment and Social Impact of Local Communities in terms of Financial Capital, Entrepreneurial Orientation, Government Policy and Entrepreneurial Ecosystem Syofya, Heppi Heppi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 1 (2024): January 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i1.2606

Abstract

In the Indonesian Kerinci region, this quantitative study explores the complex effects of coffee entrepreneurs on community well-being and local economic empowerment. This study examines the relationship between independent variables—financial capital, entrepreneurial orientation, government policy, and the entrepreneurial ecosystem—and their impact on dependent variables—entrepreneurial performance, economic empowerment, and community empowerment. It is based on the Resource-Based View (RBV) theory. A survey of 180 coffee entrepreneurs was conducted, and Structural Equation Modeling with Partial Least Squares (SEM-PLS) was used to analyze the data. The findings supported the importance of this link by showing that government policies, financial resources, entrepreneurial orientation, and the entrepreneurial ecosystem all have a beneficial impact on entrepreneurial performance, which in turn promotes community and local economic empowerment. Policy makers, coffee entrepreneurs, and industry stakeholders can benefit greatly from the findings, which highlight the significance of resource allocation, entrepreneurial qualities, and a conducive ecology in augmenting Kerinci's socio-economic advancement
Co-Authors Heppi Syofya, Heppi