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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Zwane, Bonginkosi Siyethemba
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Economics, Econometrics & Finance

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The Factors influencing entrepreneurial intentions amongst sport management students Zwane, Bonginkosi Siyethemba
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 6 (2023): November 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i6.2342

Abstract

ABSTRACT Background Given the size of the sports industry in relation to the global economy, more research is focusing on how to identify entrepreneurial opportunities in sports. Purpose This study aimed to investigate the factors influencing entrepreneurial intentions amongst sport management students at a South African university. Method Structured interviews were used to gather information from 10 undergraduate sport management students for the qualitative, explanatory study. Using ATLAS.ti and thematic analyses, the collected data were examined. Results The following themes emerged from the study; namely, personality traits, attitudes towards entrepreneurship, entrepreneurial self-efficacy, perceived university support, perceived structural support, and subjective norms. The results of this study indicate that sport management students have a favourable attitude towards entrepreneurship, which is influenced by their family and friends - and by their own sense of their own ability to succeed in business. Conclusion Universities should consider incorporating entrepreneurship into their sport management curriculum design and teaching methods to enhance students' entrepreneurial mindset and self-efficacy. Contribution This study contributes to the discussion around developing attitudes and intentions toward entrepreneurship as a livelihood option for sport management students. Keywords: entrepreneurial intention, sport management, sport entrepreneurship
The challenges affecting entrepreneurial intentions amongst sport management students at a South African University. Zwane, Bonginkosi Siyethemba
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3055

Abstract

The uniqueness of sports, given the spread of entrepreneurship in industries and organizations, has provided dynamic opportunities for entrepreneurs. This study investigates the challenges affecting sport management student entrepreneurial intentions at a South African university. A qualitative, explanatory research design was employed, utilising structured interviews with ten undergraduate sport management students. The data was analysed using thematic analysis through ATLAS.ti software. The results indicate that a significant number of students perceive entrepreneurship as a viable solution to combat the high unemployment rate in the sports industry. Key challenges identified include a lack of entrepreneurial skills, insufficient support from family and peers, and limited access to resources. The study highlights the necessity for universities to integrate entrepreneurial education into their curricula to enhance entrepreneurial mindset and self-efficacy. The findings suggest that addressing these challenges through targeted educational strategies can empower sport management students to pursue entrepreneurial ventures, thereby contributing to their employability and the growth of the sports sector. This will provide room for improvement among tertiary education, government, and subjective norms, such as family, friends, and significant others. The primary focus will be on tertiary institutions to help them identify strategies for addressing sport management students' entrepreneurial intentions.
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